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Q3 to Q6: Extensive research has shown that the effects of short-term price promotions on sales are themselves Line short-term. Companies’ hopes that (5) promotions might have a positive aftereffect have not been borne out for reasons that researchers have been able to identify. A price promotion entices only a brand’s (10) long-term or “loyal” customers; people seldom buy an unfamiliar brand merely because the price is reduced. They simply avoid paying more than they have to when one of (15) their customary brands is temporar- ily available at a reduced price. A price promotion does not increase the number of long-term customers of a brand, as it attracts virtually (20) no new customers in the first place. Nor do price promotions have linger- ing aftereffects for a brand, even negative ones such as damage to a brand’s reputation or erosion of (25) customer loyalty, as is often feared. So why do companies spend so much on price promotions? Clearly price promotions are generally run at a loss, otherwise there would (30) be more of them. And the bigger the increase in sales at promotion prices, the bigger the loss. While short-term price promotions can have legitimate uses, such as (35) reducing excess inventory,
it is the recognizable increase in sales that is their main attraction to manage- ment, which is therefore reluctant to abandon this strategy despite its effect on the bottom line. Q6:
It can be inferred from the passage that if a company ceased to run short-term price promotions for a particular product, an effect of this change would be to - reduce excess inventory of the product
- lose some of the product’s long-term customers
- reduce the product’s overall sales
- inhibit growth in the number of the product’s customers
- threaten the product’s profitability
为什么这道题选c而不选b，，？原文里不是有原话选b么？谢谢nn们
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发表于 2008-8-12 23:38:00
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