The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one. Which of the following, if true, would most strengthen the conclusion drawn above? A) It is possible to increase both the quality and the price of a product without changing its competitive position. B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands. C) Competing products often try to appeal to different segments of the population of consumers. D) The competitive position of a product can be affected by such factors as advertising and brand loyalty. E)Consumers’ perceptions of the quality of a product are based on the actual quality of the product.
当时选A觉得就不对,也不是ETS的出题思路,但当时觉得E是个无关选项,消费者能了解产品的质量是这样买,不了解还是按照质量/价格的方法来买,觉得是个无关选项,大家有没有比较精确的思路
[此贴子已经被作者于2008-7-29 21:56:19编辑过] |