小弟，返来 求助各位前辈

小弟在外留学，现在要面临毕业论文的问题，题目关于是brand extension and brand damage的

麻烦前辈们给提些建议，关于book list的：）

推荐些可读性的资料.....

不胜感激！！

hey, interesting topic...but whats the relation of ur two sub-topic - brand extension & brand damage...u mean brand extension will ultimately damage the brand ??? ...if its ur point, i would keep different views buddy.. @_@

But anyway, i like this topic, here are some reference in this arena while not restricted to brand extention, but cover brand stretch and line extension as well...

Books:

Brand stretch by David Taylor

22 Immutable laws of marketing by Al ries ( a entire chapter there talking abt practical brand extension)

Positioning by Al ries & Jack Trout (ps: they are key mkt guru who against most brand extensions...)

Before the brand by Alycia Perry
  

Plus, just talking abt extension, a few brands' name poping up to my mind....if it could tip u...

Virgin, Harley-Davidson, Apple, Lots of P&G cleaning products & JNJ baby care products

Looking forward to ur outcome sharing