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Extensive research has shown
that the effects of short-term price
promotions on sales are themselves
Lineshort-term.Companies’ hopes that
(5)promotions might have a positive
aftereffect have not been borne
out for reasons that researchers
have been able to identify.A price
promotion entices only a brand’s
(10)long-term or “loyal” customers;
people seldom buy an unfamiliar
brand merely because the price is
reduced.They simply avoid paying
more than they have to when one of
(15)their customary brands is temporar-
ily available at a reduced price.A
price promotion does not increase
the number of long-term customers
of a brand, as it attracts virtually
(20)no new customers in the first place.
Nor do price promotions have linger-
ing aftereffects for a brand, even
negative ones such as damage to
a brand’s reputation or erosion of
(25)customer loyalty, as is often feared.
So why do companies spend so
much on price promotions?Clearly
price promotions are generally run
at a loss, otherwise there would
(30)be more of them.And the bigger
the increase in sales at promotion
prices, the bigger the loss.While
short-term price promotions can
have legitimate uses, such as
(35)reducing excess inventory, it is the
recognizable increase in sales that
is their main attraction to manage-
ment, which is therefore reluctant
to abandon this strategy despite
its effect on the bottom line.
Q6:
It can be inferred from the passage that if a company ceased to run short-term price promotions for a particular product, an effect of this change would be to
- reduce excess inventory of the product
- lose some of the product’s long-term customers
- reduce the product’s overall sales
- inhibit growth in the number of the product’s customers
答案为C 问题中的cease to do 我理解为停下来去做某事（同stop to do) .而答案显然是相反的，问题是问停下这事 请问大家知道还有哪些词的用法和stop to do 一样吗 考试时理解错了 答案可就差十万八千里了 谢谢大家
Q6:
It can be inferred from the passage that if a company ceased to run short-term price promotions for a particular product, an effect of this change would be to
- reduce excess inventory of the product
- lose some of the product’s long-term customers
- reduce the product’s overall sales
- inhibit growth in the number of the product’s customers
答案为C 问题中的cease to do 我理解为停下来去做某事（同stop to do) .而答案显然是相反的，问题是问停下这事 请问大家知道还有哪些词的用法和stop to do 一样吗 考试时理解错了 答案可就差十万八千里了 谢谢大家
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发表于 2010-11-22 17:16:50
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