问一个弱问题： general management???

新手问MBA career function.  

general management 究竟是做什么的？ 如果写goal是business development,是不是两者是不相关的？是不是business development是个更窄的方向。

才发现UCLA要写的career function 分得好细。 现在弄糊涂了general management 在公司里究竟是做什么样的职位。Thanks!

general management in the business community is viewed as leading and managing enterprise units. One corporation/enterprise has several main businesses. you can take GE as an example. Just my understanding.

In common, the latter is wider than the former. But they also overlap each other when in the top.

Corporate finance里面除了financial reporting, treasury, risk management等, 也有一个division叫做corporate strategy, 而且也有一些CFO被promote成为VP of corporate strategy, 或者反之VP of corporate strategy被promote成为CFO. Corporate finance里的corporate strategy, 和4楼所说的corporate strategy一样么? 是financial management和general management的重合么?

看了上面的都发晕啊。。。Corporate Finance你们再问吧。。。

General Management简称GM，通常是指公司运营管理方面，偏重于管理，有时候也包括BD。BD通常指和销售市场有关的工种，开拓业务吗。但是近年国内大型企业也有把做公司内部M&A部门也称为BD。所以每个公司定义不尽相同的，要individually来看。