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Cable-television spokesperson: Subscriptions to cable television are a bargain in comparison to "free" television. Remember that "free" television is not really free. It is consumers, in the end, who pay for the costly advertising that supports "free" television.

Which of the following, if true, is most damaging to the position of the cable-television spokesperson?

正确答案: D

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楼主
发表于 2007-2-24 21:23:00 | 只看该作者

og11-13

大家帮我看看,12. Cable-television spokesperson: Subscriptions to cable television are a bargain in comparison to "free" television. Remember that "free" television is not really free.
                It is consumers, in the end, who pay for the costly advertising that supports "free" television.

Which of the following, if true, is most damaging to the position of the cable-television spokesperson?

(A) Consumers who do not own television sets are less likely to be influenced in their purchasing decisions by television advertising than are consumers who own television sets.

(8) Subscriptions to cable television include access to some public-television channels, which do not accept advertising,

(C)         For locations with poor television reception, cable television provides picture quality superior to that provided by free television.

(D)         There is as much advertising on many cable-television channels as there is on "free" television channels.

E Cable-television subscribers can choose which channels they wish to receive, and the fees.

It is consumers, in the end, who pay for the costly advertising that supports "free" television.这句指的到底是消费者会为收看的广告付钱,还是消费者会受广告的影响,去买广告里的东西呢

沙发
发表于 2007-2-25 14:14:00 | 只看该作者

我才做了这道题

个人觉得是那些出钱打广告的消费者support free tv

板凳
发表于 2007-2-27 03:28:00 | 只看该作者
既然是free television,当然不会对消费者收钱,就象那些靠打广告支撑的web site, 最终subscriber多了,看广告的人多了,厂商自然会受益,所以应该是你的解释2, 不过这题何必想的那么远呢,即使不理解这一层,题也可以解啊
地板
发表于 2007-3-1 06:56:00 | 只看该作者
以下是引用zhangym110在2007-2-24 21:23:00的发言:

It is consumers, in the end, who pay for the costly advertising that supports "free" television.这句指的到底是消费者会为收看的广告付钱,还是消费者会受广告的影响,去买广告里的东西呢

你的这个问题跟解题没有关系。

这句话我这么理解:消费者所收看的免费电视节目是靠广告收入来支撑的,电视台的广告收入对于做广告的企业来说就是成本,企业的成本最终要靠销售商品来收回,所以购买商品的消费者最终承担了广告费,所以消费者收看的免费节目并不免费。

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