the argument is that "the author thinks that loud noise is not the reason leading a slump of sale", so basically, u need to challenge the evidence what the author uses to support this argument. 1. motorcyle is different from cars, no comparison, ............(e.g. customer, purpose,......) 2. "Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.” ads and customer preference, not necessarily cause-and-effect relationship. Namely, customer purchasing behavior might or might not be attributed to the contents of ads. |