请教NN，OG11th 100题

 100.One way to judge the performance of a company is to compare it with other companies.This technique,commonly called "benchmarking",permits the manager of a company to discover better industrial practices and can provide a justification for the adoption of good practice.

Any of the following,if true,is a valid reason for benchmarking the performance of a company against companies with which it is not in competition rather than against competitors EXCEPT:

(A) Comparisons with competitors are most likely to focus on practices that the manager making the comaprisons already employs.

(B) Getting "inside" information about the unique pratices of competitors is particularly difficult.

(C) Since companies that compete with each other are likely to have comparable levels of efficiency,only benchmarking against noncompetitors is likely to reveal practices that would aid in beating competitors.

(D) Managers are generally more receptive to new ideas that they find outside their own industry,

(E) Much of the success of good companies is due to their adoption of practices that take advantage of the special circumstances of their products or markets.

题目没有读懂。但是，如红字标示区域，意思不懂。请教NN ~~！谢谢 ！！

同行业调研和非同行业调研的问题，"benchmarking"应该叫作标杆管理吧。

题目意思就是：用标杆管理这个技术可以通过和别的公司的比较来判断一个公司的生存情况，公司的经理人们也可以用这个技术去发现商业机会并判断商业计划的实施是否有效。

题目问：哪个不是一个公司要针对非直接竞争对手（非同行，例如国美调查美的）而不是对直接竞争对手（国美苏宁）采用benchmarking的有效理由。

判断一下答案哪些说的是调查直接竞争对手有利或者是调查非直接竞争对手不利的就是答案了。

谢谢！！豁然开朗！

ABCDE五个选项中，有四个是非同业比较更好，一个是同业比较更好。

谢谢！