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Drug manufacturer: Television audiences are sure to realize that the "physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.

Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.

Which of the following is an argumentative strategy used by the television executive in response to the drug manufacturer?

正确答案: A

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求助!!一道中等难度的逻辑题。。。

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楼主
发表于 2014-9-1 00:28:01 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
                                                                        [size=9.000000pt]Drug manufacturer: Television audiences are sure to realize that the [size=9.000000pt]“physician" recommending our brand of cough[size=9.000000pt]syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advicegiven by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast thisadvertisement.
                        [size=9.000000pt]Television executive: If the audience can tell that the actor is not a physician, then your advertisement need nothave a physician figure recommending your product.
                        [size=9.000000pt]Which of the following is an argumentative strategy used by the television executive in response to the drugmanufacturer?
                       

                                   
  •                                         Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with themanufacturer's presumed motive for presenting the image of a physician in the advertisement

                                   
  •                                         Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self-interest rather than by genuine interest in the good of the audience

                                   
  •                                         Invoking subjective opinions concerning audience reaction to television advertisements as if those opinionsconstituted objective evidence

                                   
  •                                         Pointing out that the goals of the drug manufacturer's company differ from those of television networks

                                   
  •                                         Questioning the ability of the drug manufacturer to make any sweeping generalization about what the manydifferent members of the audience may think

                           
                        [size=10.000000pt]Reasoning
                        [size=9.000000pt]How does the television executive call the drug manufacturer’s argument into question? [size=9.000000pt]The drug manufacturerargues that presenting the image of a physician is harmless because it will not unduly influence television audiences.The television executive says that in that case, the advertisement does not need to present that image. Theexecutive's point is that given that the purpose of any advertisement is to influence an audience, the reason the drugmanufacturer gives for allowing an advertisement presenting an image of a physician to be broadcast actuallyconflicts with the motive for presenting such an image. Consider the answer options and find one that explains theexecutive's argumentative strategy in making this point.
                       

                                   
  •                                         [size=9.000000pt]Correct. The manufacturer's presumed motive for presenting the image of a physician is to make theadvertisement more persuasive, but the reason the manufacturer offers for relaxing the guidelines is that theimage will not be very persuasive. The executive points out this conflict.

                                   
  •                                         The executive may implicitly question the manufacturer's intentions but does not actually say the manufactureris motivated by self-interest

                                   
  •                                         The executive merely points out an implication of the manufacturer's opinion about audience reactions withoutevaluating that opini0n's objectivity.

                                   
  •                                         The executive does not say or imply anything about the goals of television networks.

                                   
  •                                         The executive merely points out an implication of the manufacturer's sweeping generalization without evaluatingthat generalization's plausibility or the manufacturer's ability to make other generalizations.

                           
                        [size=9.000000pt]The correct answer is A.








我已经快晕了,这道题越研究越糊涂了。
我想知道,药厂老板的目的到底是什么啊。。

a说老板让医生做广告的初始动机和放松准则的原因相矛盾。 药厂老师放松准则的原因是什么?


求大牛仔细帮我分析下,
[size=9.000000pt]
               

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沙发
发表于 2014-9-1 08:42:16 | 只看该作者
No offense, but why don't you move your fingers to get it better organized?
板凳
发表于 2014-9-1 16:14:47 | 只看该作者
药厂:观众可以意识到医师是假的,并不会被影响,所以应当允许他们在广告中使用假医师。
电视台:既然用假医师没用,你为什么要用?也就没有必要relax guideline了。。
选A
就是这样。。
地板
 楼主| 发表于 2014-9-12 02:38:13 | 只看该作者
cchen.chicago 发表于 2014-9-1 08:42
No offense, but why don't you move your fingers to get it better organized?

Sorry about that.
I copied from WORD.

Drug manufacturer: Television audiences are sure to realize that the “physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.
Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.
Which of the following is an argumentative strategy used by the television executive in response to the drug manufacturer?
A. Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement
B. Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self- interest rather than by genuine interest in the good of the audience
C. Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence
D. Pointing out that the goals of the drug manufacturer's company differ from those of television networks
E. Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience may think
5#
 楼主| 发表于 2014-9-12 02:52:35 | 只看该作者
Linda_Z 发表于 2014-9-1 16:14
药厂:观众可以意识到医师是假的,并不会被影响,所以应当允许他们在广告中使用假医师。
电视台:既然用假 ...

我可以理解为
药厂老板说,观众知道我们广告里的是个演员不是医生,所以他们都不会过度信任我们的广告。所以电视台应该让我们播放这个广告(药厂老板的意思是这个广告的效应不大,所以应该可以播放即使是假医生)
电视台台长却说, If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.(这句话我实在理解不了逻辑在哪里。我认为台长的意思是你都感觉效应不大,观众能分辨出来真假医生,那你放一个假医生在上面能有什么用呢?这样的广告有什么效应呢)但是台长说then your advertisement need not have a physician figure recommending your product.不应该是then your advertisement need not have an actor recommending your product.(拒绝药厂老板想播放有actor的广告)
6#
发表于 2014-9-12 16:42:47 | 只看该作者
cuishiliu 发表于 2014-9-12 02:52
我可以理解为
药厂老板说,观众知道我们广告里的是个演员不是医生,所以他们都不会过度信任我们的广告。 ...

我觉得这道题可能是这样理解的:
首先药厂的逻辑链: 观众能分辨广告里的医生是演员——>他们不会产生对医生的过度信任(言外之意,广告里的医生形象不会诱使人们来买药)——>既然没有过度信任(无不良影响),电视台就应该放宽对该广告的准入
电视台:既然观众都知道广告里的演员是不是真的医生,你的广告为什么要放一个医生来推荐你的产品?(言外之意,你可以放小朋友,放一口气上六楼不费力的大妈(这些不具有医疗权威性质的人),但你却放了一个相对权威会导致观众信任的形象进来——医生,说明你放医生形象进来的目的还是为了吸引人们来买药
答案A: 药厂放宽准入的原因,和药厂在广告里提供医生形象的动机相违背
7#
发表于 2014-9-14 19:45:38 | 只看该作者
cuishiliu 发表于 2014-9-12 02:52
我可以理解为
药厂老板说,观众知道我们广告里的是个演员不是医生,所以他们都不会过度信任我们的广告。 ...

我认为你已经理解了这个逻辑。
药厂:人们可以识别医师是假的,不会过度信任----所以可以这个广告可播放,应该relax guideline
电视台的strategy:指出药厂论证中的问题
                        药厂的reason--blabla人们不会过度信任这个假医师的
                     与药厂的motive--期望这个假医师可以让人们信任,增加产品销量
总而言之,电视台的strategy指出了药厂论证上的问题。
我认为你纠结的physician figure 和 actor这里可以理解为一个意思啦,虽然朗文和webster都没有明说,
但是figure除去“大人物”意外,的确有“人物形象”的意思。
我觉得逻辑先把单词、句式基础打好了,然后就可以看到句子的逻辑框架了。。瞎编的TAT
8#
发表于 2015-7-3 18:31:38 | 只看该作者
Drug manufacturer: Television audiences are sure to realize that the “physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.
药物生产商:电视观众肯定能看出来在我们的广告中建议使用我们牌子的急救糖浆是“医生”实际上就是个演员演出来的。因此观众们不会相信这个“医生”给出来的建议。因此广播电视网应当允许我们去播报这样的广告。
Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.
电视主管说:如果观众认为演员不是医生,那么你的广告就不需要个医生这么个角色来建议你的产品。(就是说广告里面医生这个角色就不用了)
Which of the following is an argumentative strategy used by the television executive in response to the drug manufacturer?
问,主管使用了什么样的论证策略来回复药物生产商的?
A. Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement
说药物生产商所提供的用于解决播报的理由是和药物生产商在广告中展示“医生”的动机相冲突的。
B. Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self-interest rather than by genuine interest in the good of the audience
C. Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence
D. Pointing out that the goals of the drug manufacturer's company differ from those of television networks
E. Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience may think



9#
发表于 2016-11-24 19:26:54 | 只看该作者
A选项能看懂字面上的意思 但是他是什么逻辑呢  A:....和药物生产商在广告中展示“医生”的动机相冲突的。我认为它的动机是放宽限制啊,不懂为什么说是展示医生  、
求NN们解答
10#
发表于 2017-5-11 21:53:14 | 只看该作者
zqgypx 发表于 2014-9-12 16:42
我觉得这道题可能是这样理解的:
首先药厂的逻辑链: 观众能分辨广告里的医生是演员——>他们不会产生对医 ...

同意!               
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