有人去INFORMS 2012 Beijing么？

zzmypster · 发表于 2012-6-2 00:54:44

看了下Marketing这边有若干大牛啊，包括祖师级的John D C Little，Teck-Hua Ho，华人里头有Baohong Sun、Sha Yang、Yuxin Chen、Juanjuan Zhang、Liang Guo、Haitao Cui、Qiaowei Shen等老师。

jinglebelle · 发表于 2012-6-2 01:08:33

don't know anyone in 华人里头de Baohong Sun、Sha Yang、Yuxin Chen、Juanjuan Zhang、Haitao Cui、Qiaowei Shen

zzmypster · 发表于 2012-6-2 01:11:23

那你肯定不是搞quant marketing的。。。。

cofeng · 发表于 2012-6-2 10:27:33

阵容很豪华啊

ahhxzq · 发表于 2012-6-2 10:53:52

这个不是OR/OM的会议吗？咋marketing也有人参加，莫非都是做OM-marketing interface的？

zzmypster · 发表于 2012-6-2 11:05:24

专门有个Marketing Science的cluster，和OM-marketing interface没什么关系。这个会本身确实以OR OM为主。

Cluster Information
Title:    Marketing Science
Chair:   Juanjuan Zhang,Associate Professor, Massachusetts Institute of Technology, Cambridge MA, United States of America, jjzhang@MIT.EDU
Co-Chair:   Baohong Sun,Cheung Kong Graduate School of Business, 111 West 57th Street, Suite 418, New York NY 10019, United States of America, bhsun@ckgsb.edu.cn
Sunday Jun 24, 09:00 - 10:30 : Bayesian Estimation in Marketing
Chair:   Yang Li,Assistant Professor, Cheung Kong Graduate School of Business, 3rd Floor, Tower E3, Oriental Plaza, 1 East Chang An Avenue, Beijing 100738, China, yli14@gsb.columbia.edu
Sunday Jun 24, 11:00 - 12:30 : Behavioral Economics Models in Marketing
Chair:   Teck-Hua Ho,Tan Chin Tuan Centennial Professor, National University of Singapore, ODPRT, University Hall, Lee Kong Chian, Wing, #05-02, 21 Lower Kent Ridge Road, Singapore 119077, Singapore, dprhoth@nus.edu.sg
Sunday Jun 24, 14:00 - 15:30 : Cause Marketing, Green Marketing, and Corporate Social Responsibility
Chair:   Tony Haitao Cui,Assistant Professor of Marketing, University of Minnesota, 321 19th Ave S, Suite 3-150, Minneapolis MN 55455, United States of America, tcui@umn.edu
Sunday Jun 24, 16:00 - 17:30 : Market Responses and Consumer Metrics Models
Chair:   Xueming Luo,University of Texas at Arlington, s west st, Arlington, United States of America, luoxm@uta.edu
Monday Jun 25, 08:00 - 09:30 : Practices of Interactive Marketing in the Digital World
Chair:   Jeongwen Chiang,Professor of Marketing, China Europe International Business School, 699 Hong Feng Rd, Shanghai 201206, China, jwchiang@ceibs.edu
Monday Jun 25, 11:00 - 12:30 : Marketing Science is a Work in Progress
Chair:   John D C Little,Institute Professor, M.I.T., Room E62-534, 100 Main St., Cambridge MA 02142, United States of America, jlittle@mit.edu
Monday Jun 25, 13:30 - 15:00 : Brand and IP Management
Chair:   Yi Qian,Kellogg School of Management, 2001 Sheridan Road, Evanston IL 60208, United States of America, yiqian@kellogg.northwestern.edu
Monday Jun 25, 16:30 - 18:00 : Market Entry and Industry Dynamics
Chair:   Qiaowei Shen,Assistant Professor of Marketing, The Wharton School, University of Pennsylvania, 3730 Walnut Street, Suite 700 Jon M. Huntsman Hall, Philadelphia PA 19104, United States of America, qshen@wharton.upenn.edu
Tuesday Jun 26, 08:00 - 09:30 : Online Marketing
Chair:   Zhanbo Zhao,Associate Professor, Peking University, No. 516, No.1 Guanghua Building, PKU, BEIJING 100871, China, zhaozhanbo@ss.pku.edu.cn
Tuesday Jun 26, 11:00 - 12:30 : Consumer Attitudes and Behavior: The Predicting Roles of Personal, Physical, and Social Factors
Chair:   Yuhuang Zheng,Associate Professor of Marketing, Tsinghua University, Beijing, China, zhengyh@sem.tsinghua.edu.cn
Tuesday Jun 26, 13:30 - 15:00 : Competition and Pricing Strategies in China's Industries
Chair:   Han LI,Southwestern University of Finance and Economics, Research Institute of Economics and Mana, ChengDu,SiChuan 610074, China, hli@swufe.edu.cn

nakayi · 发表于 2012-6-2 11:20:08

外頭來的全部都是做quant的，所以這個會就叫marketing science么

korea_univ · 发表于 2012-6-2 15:17:34

有没有官方网站呀？谢谢

鲁邦四世 · 发表于 2012-6-9 21:51:24

各位大大，这个会议可以随便去听吗？还需要报名么？报名的话需要交费么？

zzmypster · 发表于 2012-6-9 22:04:14

还是需要注册的。

[读书的日子] 有人去INFORMS 2012 Beijing么？

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