GMAT 逻辑分析题 (13)

sdcar2010 · 发表于 2010-11-22 10:36:48

To suit the needs of its corporate client - Mengniu Diary, a Beijing advertising agency has successfully modified a strategy which was originally developed for on-line visibility campaigns for a MBA program. This strategy aims to provide a client with free publicity and heated discussion across multiple, major websites by designing an advertising campaign that is controversial in nature, thus drawing on-line media coverage and evoking public comments by both government officials and net citizens.

The statements above, if true, most seriously weaken which one of the following assertions?

a) The effectiveness of an advertising campaign is based only on the degree to which the campaign’s advertisements persuade their audiences.
b) Only a small percentage of on-line users admit to being influenced by advertising campaigns in choosing a MBA program.
c) Campaign managers have transformed on-line visibility campaigns by making increasing use of strategies borrowed from corporate advertising campaigns.
d) Corporations are usually more concerned with maintaining public recognition of its brand name than with improvng its market value.
e) An advertising agency which specializes in campaigns for corporate clients is not usually chosen for on-line visibility campaigns.

fielcy · 发表于 2010-11-22 12:28:12

我觉得是选A
全文讲的都是关于新闻炒作
新闻炒作是controversial in nature的，旨在增加曝光率知名度，不管comments是好是坏，只要有越多的人关注campaign也就越成功
而A选项说广告活动的效果只能根据说服受众的程度来判断，也就是说说服顾客去买产品的广告才是effective的
但是文中说的炒作行为是successfully的也就削弱了A的这一单一的判断标准

kevin0214 · 发表于 2010-11-22 12:52:15

A，楼上分析得很好。
问题很少见，扫一眼看到weaken我就往下看了，没有想到是weaken选项的。
sdcar2010，你在练习出题准备去GMAC混么？

梦离ouzi · 发表于 2010-11-22 12:56:35

Is it A?

梦离ouzi · 发表于 2010-11-22 12:57:59

...我其实在1楼发帖前说IS IT A,但是发现没发出去。哈哈!. 不过sdcar真的是有才阿. 如果让我每天想个题目的话,真的是...

梦离ouzi · 发表于 2010-11-22 13:01:07

choice A states that the only way to be effective is for advertisments to persuade their audiences, while the statement above claims that advertisments that are controversial in nature are also effective.

sdcar2010 · 发表于 2010-11-22 13:06:47

Good Lord. You guys solved all my question within minutes if not seconds! Well-done.

I will come up with another question tomorrow.

livebelieve · 发表于 2016-11-5 16:46:28

刚刚以为是weaken the argument 的题目想选B 看了答案才知道是weaken答案的
是不是weaken答案的题目要看第二句话。weaken argument的要看第一句

GMAT 逻辑分析题 (13)

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