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这个是什么? 06年和08年考过的这篇考古而来,攒RP,没几天就要上考场了
Saying that Manufacturer and retailers are normally afraid of grey market because grey market sells products at cut prices and that would hamper their businesses. But a study found that under some CERTAIN conditions, grey market would befinit manufacturer and retailers. Such condition is when most customers in the market are of either one of the two types: either being "very price sensitive" or being "very selective but price incensitive". The grey market will absorb the very price sensitives customers so that retailers don't have to offer large discount off their normal prices to attract bargainers, who have already been absorbed to the grey market. As a result of that, retailers can focus on competing for the 2nd type of customers who are willing to pay high prices but are very picky about quality and services and thus they achieve better profit margin.
1. What best describes the functions of the 2nd and 3rd paragraph
answer should be something the 2nd paragraph gives a condition in which grey market can benifit retailers and the 3rd paragraph explains why it's benefitial
argument & emotional ads题，两段，简单
p1总说有两种ads模式:argument and emotional。接着说argument ad对不知道产品信息的消费者有很好的广告效果，但是对已经有wealth information的消费者来说有adverse effect。所以这种模式在young market运用效果比较好，在older market就不太applied
P2但是emotional ad就对young market不好用，对older market比较适用，接着介绍emotional ad blar blar
题目1：下面哪个选项会是文中indicate的做法
选：apply argument ad in young market（其他选项比如是apply emotional ad in young market; apply argument ad in old market之类的）
题目2：文章主旨
选：两种观点的陈述，明显的选项
题目3：好像是个细节题，定位就好了" | 
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发表于 2009-10-7 12:55:00
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