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GWD31-7 請問一題

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楼主
发表于 2009-4-14 16:03:00 | 只看该作者

GWD31-7 請問一題

Q31:


        

Studies in restaurants show that the tips
left by customers who pay their bill in cash tend to be larger when the bill is
presented on a tray that bears a credit-card logo.  Consumer psychologists hypothesize that
simply seeing a credit-card logo makes many credit-card holders willing to
spend more because it reminds them that their spending power exceeds the cash
they have immediately available.


        

 


        

Which of the following, if true, most
strongly supports the psychologists’ interpretation of the studies?


        

 


        

                
  1. The effect noted in the studies is not limited to patrons who
         have credit cards.

  2.             
  3. Patrons who are under financial pressure from their credit-card
         obligations tend to tip less when presented with a restaurant bill on a
         tray with credit-card logo than when the tray has no logo.

  4.             
  5. In virtually all of the cases in the studies, the patrons who
         paid bills in cash did not possess credit cards.

  6.             
  7. In general, restaurant patrons who pay their bills in cash
         leave larger tips than do those who pay by credit card.

  8.             
  9. The percentage of restaurant bills paid with given brand of
         credit card increases when that credit card’s logo is displayed on the
         tray with which the bill is prepared.

  10.         

        

   Answer:


        我總覺得要支持 心理學家的論點  答案應該是E

但標準答案是 B... 真無言...Orz...

請高手指導阿~


沙发
发表于 2009-4-14 17:20:00 | 只看该作者

就说E好了,

  看到LOGO就用那个牌子的卡付钱,  怎么能支持,

  看到LOGO,被提醒购买力从而多付钱   呢? 

板凳
 楼主| 发表于 2009-4-14 19:43:00 | 只看该作者
再討論一下

如果 題目是說 如何支持 有logo的卡片可以提醒消費者著購買能力

而我對 答案 B 的理解是 卡片會提醒消費者的財務壓力而給少一點的小費 

請問這個答案 跟題目的關聯在哪裡?

請繼續指導~  感謝




地板
 楼主| 发表于 2009-4-15 01:45:00 | 只看该作者
沒人給指導嗎?  >___<
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