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番茄炒蛋 · 发表于 2003-11-24 12:53:00

14-4-22
22. In a survey of consumers in an Eastern European nation, respondents

were asked two questions about each of 400 famous Western brands:

whether or not they recognized the brand name and whether or not they

thought the products bearing that name were of high quality. The

results of the survey were a rating and corresponding rank order for

each brand based on recognition, and a second rating-plus-ranking based

on approval. The brands ranked in the top 27 for recognition were those

actually available in that nation. The approval rankings of these 27

brands often differed sharply from their recognition rankings. By

contrast, most of the other brands had ratings, and thus rankings, that

were essentially the same for recognition as for approval

Which one of the following, if each is a principle about consumer

surveys, is violated by the survey described?

(A) Never ask all respondents a question if it cannot reasonably be

answered by respondents who make a particular response to another

question in the same survey

(B) Never ask a question that is likely to generate a large variety of

responses that are difficult to group into a manageable number of

categories

(C) Never ask all respondents a question that respondents cannot answer

without giving up their anonymity

(D) It is better to ask the same question about ten different products

than to ask ten different questions about a single product

(E) It is best to ask questions that a respondent can answer without

fear of having gotten the answer wrong

答案是a，可a中所说的这个问题怎么会不能合理的被回答由于回答了另一个问题

呢
大家帮我解释一下里面的逻辑关系吧

snow_mountain · 发表于 2003-11-24 22:25:00

我对这条题目的理解是：

respondent cannot making the ratings of approval for the products that they don't recognize, that is, they cannot provide reasonable answers for those products.

不过我做这条题目的时候是用的排除法，不知道这种解释是不是有点牵强。还是听听大牛们的意见吧。

番茄炒蛋 · 发表于 2003-11-25 00:35:00

谢谢bryony了
搞清楚咯

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