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大全-6-18

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楼主
发表于 2006-7-20 22:46:00 | 只看该作者

大全-6-18

The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.

Which of the following, if true, would most strengthen the conclusion drawn above?

(A) It is possible to increase both the quality and the price of a product without changing its competitive position.

(B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands.

(C) Competing products often try to appeal to different segments of the population of consumers.

(D) The competitive position of a product can be affected by such factors as advertising and brand loyalty.E

(E) Consumers’ perceptions of the quality of a product are based on the actual quality of the product.

I chose A. Can someone explain why A is not correct? Thanks

沙发
发表于 2006-7-20 23:34:00 | 只看该作者
文中推出的是either increasing the quality or lowering the price,A里面却说both increase,也许是这里出问题了吧。
老实说,我也不太明白,搜了搜以前的讨论,连接给你,希望对你有帮助。
http://forum.chasedream.com/dispbbs.asp?BoardID=24&ID=14559&replyID=&skin=1
http://forum.chasedream.com/dispbbs.asp?BoardID=24&ID=55865&replyID=&skin=1
板凳
发表于 2006-7-21 04:01:00 | 只看该作者

A不对是因为如果价格升了,质量升了,但是比例没升,甚至比例下将,而仍然保证了产品竞争地位,就相反削弱了结论。

选E,如果取反,人们不是按照实际质量,而是按照价格来判断一个商品,则可能因为价格减低而不买产品,结论不成立了。

地板
发表于 2006-7-21 04:28:00 | 只看该作者

E is correct

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