GWD-28-33

wenping0530 · 发表于 2009-9-24 03:46:00

我选a, 本来想要选择D，后来觉得文章的最后一句似乎暗示可以取消loyalty program，以discount reward来代之，不知道这样理解是否对，麻烦lz给出答案

ShaneLiu · 发表于 2010-4-20 20:33:04

我觉得主题句在文章最后： However, it is not at all clear why the costs of serving a highly loyal customer should in principle be different from those of serving any other type of repeat customer.

然后文章接着说：The key variables driving cost are size and type of order, special versus standard order, and so on, not high-loyalty versus divided-loyalty customers. As for price sensitivity, highly loyal customers may in fact come to expect a price discount as a reward for their loyalty.

这些都是对loyalty programs的质疑，所以选A。

欢迎指正。

quill · 发表于 2010-12-1 18:36:36

同意楼上的看法，我也认为是A。
文章可以分为三部分：1）先说loyalty program援引了80/20原理，然后在however和moreover那两句进行了驳斥；2）然后引入divided loyalty的概念，亦是对loyalty program的否定；3）最后分两点（cost和price sensititiy）驳斥了advocates的观点。整个文章都是在question loyalty program。
可是GWD-TN的答案是E的说？

GWD-28-33

所属分类: GMAT考试

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