Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all otters without considering them. Thus an effective way for top corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount of junk mall each consumer receives.
Which of the following, if true, would most support this recommendation?
(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates.
(B) Many successful corporations are already carefully targeting the individuals to whom they mail advertising.
(C) Any consumer who, immediately alter receiving an advertisement by mail, merely glances at it is very likely to discard it.
(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail.
(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.
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发表于 2017-9-17 12:51:37
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