请教一道OG17里advertising的逻辑加强题

Jagabee · 发表于 2017-1-17 20:28:46

Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all otters without considering them. Thus. an effective way tor corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount oi junk mall each consumer receives.

Which of the following, if true, would most support this recommendation?

(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates.

(B) Many successful corporations are already carefully targeting the individuals to whom they mail advertising.

(C) Any consumer who, immediately alter receiving an advertisement by mail, merely glances at it is very likely to discard it.

(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail.

(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.

这道题我做两次都难以抗拒地选了C. 答案是E.

C - 公司之所以采取广撒网式的信件，不就是为了扩大看到这信件广告的人么。然而这些人要是只是看到扫一下，就会丢掉，自然response rate是不会提高的。这难道不是支持要“more carefully target the individuals to whom htey mail advertising" 的结论？

E - 我是看到most other forms of advertising后迅速排除了。讨论的重点是mail advertising，我理解的other forms of advertising是display, print, tv...之类的，在我看来这样的Response rate比较属于无关比较。

烦请各位大侠指出我的思路错在哪了。

emmahiggins09 · 发表于 2017-1-17 22:29:57

这是一道 "建议目的" 的题型。

目的： improve response rates
建议：通过more carefully targeted the individuals

那么楼主要选择的答案必须含有：通过建议使这个目的实现了的选项；

选项C只说了any consumer只是看一眼然后就扔了，这没有涉及建议，也没有涉及目的，只是一个单纯的现象陈述而已，而且细细追究起来，看了一眼就扔了并没有improve response rates 反而是削弱了啊

phyllisschan · 发表于 2017-1-19 00:31:49

我一开始也不明白，觉得无关，但是！但是！在我再三读选项后发现，选项是用carefully targeted advertisements by mail的这种form和其他form相比的。这种form，不只是mail，而且是已经targeted advertisement mail的form，这样的话，这选项就没毛病，而且非选不可了

phyllisschan · 发表于 2017-1-19 00:33:08

仔细看看og上的解释就明白了，是一个对选项理解上的阅读问题

chanelxql · 发表于 2019-5-31 22:22:21

想请教下答案D 为什么不对？我理解定位于个人的邮件里面的广告材料的质量的提高可以提高回复率，相当于是原文逻辑链细节或子集的补充。求大神解答。

little_prince · 发表于 2019-9-15 17:57:15

chanelxql 发表于 2019-5-31 22:22
想请教下答案D 为什么不对？我理解定位于个人的邮件里面的广告材料的质量的提高可以提高回复率，相当于是 ...

说质量跳出了原文范畴；原文说的是要仔细target consumer能够提高responds rate, 没说广告质量问题

chanelxql · 发表于 2019-9-22 09:06:58

little_prince 发表于 2019-9-15 17:57
说质量跳出了原文范畴；原文说的是要仔细target consumer能够提高responds rate, 没说广告质量问题 ...

谢谢！刚才又翻出来看了下，D选项我认为除了quality超出范畴，in mail that is carefully targeted to individuals这个修饰还是很关键的。如果变成同样的quality，targed 比不targed 的 response rate 高，那就可以support了，其实就是E了。同理，C选项个人认为，逗号之间的还是很关键的。这道题其实考的句子分析和理解。

abbylung · 发表于 2020-4-15 15:31:03

我的想法是，

P：人们不看垃圾邮件，没有人回复，邮件打广告无效
C：提高回复率的有效方法是，仔细针对目标客户，减少垃圾邮件

Gap：仔细针对目标客户，减少客户收到的垃圾邮件，结果客户回复率更高，所以该方法有效（纵向逻辑跳跃）

E 仔细针对目标客户，回复率高很多，平均上，比大多数其他形式的广告

请教一道OG17里advertising的逻辑加强题

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