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根儿哥1989

Passage 19

Seeking a competitive advantage, some professional


service firms(for example, firms providing advertising,


accounting, or health care services) have considered


offering unconditional guarantees of satisfaction. Such


(5) guarantees specify what clients can expect and what the


firm will do if it fails to fulfill these expectations.


Particularly with first-time clients, an unconditional


guarantee can be an effective marketing tool if the


client is very cautious, the firm’s fees are high, the


(10) negative consequences of bad service are grave, or


business is difficult to obtain through referrals and


word-of-mouth.(提出现象，解释为什么出现这种现象)


However, an unconditional guarantee can sometimes


hinder marketing efforts.（第二段主题句） With its implication that fail-


(15) ure is possible, the guarantee may, paradoxically, cause


clients to doubt the service firm’s ability to deliver the


promised level of service. It may conflict with a firm’s


desire to appear sophisticated, or may even suggest that


a firm is begging for business. In legal and health care


(20) services, it may mislead clients by suggesting that law-


suits or medical procedures will have guaranteed out-


comes. Indeed, professional service firms with outstandin


reputations and performance to match have little to gain


from offering unconditional guarantees. And any firm


(25) that implements an unconditional guarantee without


undertaking a commensurate commitment to quality of


service is merely employing a potentially costly


marketing gimmick.（提出这种现象的缺点）





113. The primary function of the passage as a whole is to B (主题) 从第一段第一句和第二段第二句可以选出答案。


(A)   account for the popularity of a practice （没提）


(B)   evaluate the utility of a practice


(C)   demonstrate how to institute a practice  没提


(D)  weigh the ethics of using a strategy (B)  没提


(E)   explain the reasons for pursuing a strategy  （第一段提出原因，但第二段提出了drawback）不全面










114. All of the following are mentioned in the passage as circumstances in which professional service firms can benefit from offering an unconditional guarantee EXCEPT:  A (细节题)


(A)   The firm is having difficulty retaining its clients of long standing.


(B)   The firm is having difficulty getting business through client recommendations.


(C)   The firm charges substantial fees for its services.


(D)  The adverse effects of poor performance by the firm are significant for the client. (A)


(E)   The client is reluctant to incur risk.


对照原文，





115. Which of the following is cited in the passage as a goal of some professional service firms in offering unconditional guarantees of satisfaction?  D （in order to 题）


(A)   A limit on the firm’s liability


(B)   Successful competition against other firms


(C)   Ability to justify fee increases


(D)  Attainment of an outstanding reputation in a field (B)


(E)   Improvement in the quality of the firm’s service


定位定错。


116. The passage’s description of the issue raised by unconditional guarantees for health care or legal


services most clearly implies that which of the following is true? E(细节定位题)


(A)   The legal and medical professions have standards of practice that would be violated by attempts to fulfill such unconditional guarantees.


(B)   The result of a lawsuit of medical procedure cannot necessarily be determined in advance by the professionals handling a client’s case.


(C)   The dignity of the legal and medical professions is undermined by any attempts at marketing of professional services, including unconditional guarantees.


(D)  Clients whose lawsuits or medical procedures have unsatisfactory outcomes cannot be adequately compensated by financial settlements alone. (B)


(E)   Predicting the monetary cost of legal or health care services is more difficult than predicting the monetary cost of other types of professional ervices.


定位正确，但是未能正确找到与原文句子意思一样的选项




117. Which of the following hypothetical situations best exemplifies the potential problem noted in the second sentence of the second paragraph (lines 14-17)? B(细节定位题)


(A)   A physician’s unconditional guarantee of satisfaction encourages patients to sue for malpractice if they are unhappy with the treatment they receive.


(B)   A lawyer’s unconditional guarantee of satisfaction makes clients suspect that the lawyer needs to find new clients quickly to increase the firm’s income.


(C)   A business consultant’s unconditional guarantee of satisfaction is undermined when the consultant fails to provide all of the services that are promised.


(D)  An architect’s unconditional guarantee of satisfaction makes clients wonder how often the architect’s buildings fail to please clients. (D)


(E)   An accountant’s unconditional guarantee of satisfaction leads clients to believe that tax returns prepared by the accountant are certain to be accurate.


定位错误：定到了a firm is begging for business. 应该是With its implication that fail-


(15) ure is possible, the guarantee may, paradoxically, cause


clients to doubt the service firm’s ability to deliver the


promised level of service


118. The passage most clearly implies which of the following about the professional service firms mentioned in line 22? (E 细节定位题)


(A)   They are unlikely to have offered unconditional guarantees of satisfaction in the past.


(B)   They are usually profitable enough to be able to compensate clients according to the terms of an unconditional guarantee.


(C)   They usually practice in fields in which the outcomes are predictable.


(D)  Their fees are usually more affordable than those charged by other professional service firms. (E)


(E)   Their clients are usually already satisfied with the quality of service that is delivered.

根儿哥1989

最近一直在练习阅读，遇到了这两个问题，请问116题的答案是哪个呢？小兰答案是B  我选择的是c 原因是第23行的reputations和diginity很相似 ，都是对公司的声誉造成影响。

第118定位在全文的最后一段。但是我没有理解，请各位指点！！

根儿哥1989

顶起  有木有人啊

根儿哥1989

ding