再问gwd-4-5

nina_nn

   Extensive research has shown

       that the effects of short-term price

       promotions on sales are themselves

Line       short-term.  Companies’ hopes that

  (5)      promotions might have a positive

aftereffect have not been borne

out for reasons that researchers

have been able to identify.  A price

promotion entices only a brand’s

 (10)      long-term or “loyal” customers;

people seldom buy an unfamiliar

brand merely because the price is

reduced.  They simply avoid paying

more than they have to when one of

 (15)      their customary brands is temporar-

ily available at a reduced price.  A

price promotion does not increase

the number of long-term customers

of a brand, as it attracts virtually

 (20)      no new customers in the first place.

       Nor do price promotions have linger-

       ing aftereffects for a brand, even

negative ones such as damage to

a brand’s reputation or erosion of

 (25)      customer loyalty, as is often feared.

      So why do companies spend so

much on price promotions?  Clearly

price promotions are generally run

at a loss, otherwise there would

 (30)      be more of them.  And the bigger

the increase in sales at promotion

prices, the bigger the loss.  While

       short-term price promotions can

have legitimate uses, such as

(35)         reducing excess inventory, it is the

recognizable increase in sales that 

is their main attraction to manage-

ment, which is therefore reluctant

to abandon this strategy despite

its effect on the bottom line.

 

Q5:

The passage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by

 

1. the lack of lingering aftereffects from price promotions
2. the frequency with which price promotions occur
3. price promotions’ inability to attract new customers
4. price promotions’ recognizable effect on sales
5. the legitimate uses to which management can put price promotions

答案是b,我选的是d，d很好呀（和黑体的意思一样），看了以前的讨论觉得选b也有点道理了，不过比d要隐晦很多，不像gmat风格吧。。。

 

请NN解释一下~~~

nina_nn

顶一下~~~

cxelaine1111

我跟楼主碰到一样的问题，不过一个牛MM教我了，

price promotions’ effect on the bottom line 就是价格促销在盈亏问题上的影响,题目要求这个影响的证据，那么答案是依据"Clearly price promotions are generally run at a loss, otherwise there would be more of them"，很显然价格促销一般情况下都是亏损的（结论），否则就会有更多的价格促销了（证据——>题目问的）,more 对应frequency,所以选B 

nina_nn

谢谢你~~