这一个AA好难.请求大家看看吧.....

ninanina

以下是引用inlovesummer在2006-9-26 20:51:00的发言：

“Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers — some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.”

1, the analogy between the two industries of car and motocycle is not substantiated. The fact that foreign cars sell as well as American models out of the reason "exceptional noise" doesn't necessarily lead to the conclusion that motocylce buyers care little about noise.

2, the analysis of product description and appealings appeared on advertisements is also insufficient to bolster the conclusion, since what take appreance on advertisement may only reflect what the advertiser percieves important for the market. Besides, it is much possible that the motocycle market is so unique that it relies on some "hidden rules" for players to succeed, for example, producing models with big noise although normally it will be percieved the reverse side of "good quality" which is the main creteria for a function market.