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2013-11-30 28-11 Speaker stroy on coco chanel’s original development of luxury 2 335 2’14 how did the Fix come through the financial crisis in 2008 with all caw material priced up while output product low in cash. He wanted to escape the traditional values line and go on line for the sales. 3 284 1’48 sales on online kept the profit of the company balance with last years. And what Fix has learn from this crisis is that individual consumers are more willing to buy things that are of good quality and high comfort than the hotels are. The profits they can get from the individual consumers are 50% more than that of the hotels. Takeaway ; when the business to business model is out, we can think some thing different from traditional to get things done. 4 276 1’37 the research about the luxury consumers. A consultancy company is doing a research on how people act on buying luxury and what will affect them when they chose what to buy. This research is allocated in us, japan, china , European, and brazil. This kind of information will allow the consultancy more efficiency and effective towards their costumers. And they found the keys of buying differences among these regions. Us pay more attention on the brands, while japan consumers only pay 23% attention on the brands. 5 220 1’09 description about the AGS and 1000 meric group. Former is specialized in improving retail performance and understanding consumer trend in luxury field. The later is a company that help the industry with online sales service and provide rendition and good sales promotion and skills. 6 220 1’19 7 729 4’31 the luxury business’ strategy on promoting and landing on nonadjacent categories. Conceptional values that can transmit between these categories seamlessly and successfully. |