【Native Speaker每日综合训练—28系列】【28-11】经管—Luxury Industry

WindyMM

Rephrase1:
Coco met two men made her a fashion icon.
In 1884, Coco became orphan.
Black and white becomes the signature of Channel.
At 18 years old, Coco got the job as tailor and met her first gentleman.
Coco dress simply and cut hair like a new woman, and customers began to buy her simply cutting clothes and she became Coco Channel.
Her life is very successful but also full of tragedy.

TIME2: 02:11
The luxury Vero Linens experienced the business crisis because US hotels cannot afford the raised export price and the company began to set the online sales model.

TIME3: 01:50
The Vero can get 50% more margin from online customers than hotel businesses.
There are prospective travel savings when the company focused on online sales.

TIME4: 01:34
A market research company and a online marketing strategy company hold the survey for luxury brand both in boutique and online shopping, and the result shows that customers from different countries measure different importance when they buy luxury things.

TIME5: 01:17
The interesting results give the two companies solid foundation to provide the retial business strategy to their clients.

TIME6: 01:27
To increase the profit, LVMH expands its luxury businesses massively, including some lines have not achieved revenue so far. It is a question to LVMH that how to synergize its global luxury businesses.

Paraphrase7: 04:42
One famous lady was famous for her clothes and then she set up new businesses, such as luggage, cosmetic, and even books. The brand began to loss its luxury power and was deep in debt.
Mostly, luxury brands will achieve successful new businesses which are conjunction with their core businesses because customers pay more attention to their premium value.
In contrast, some luxury brands underwent the failure when they opened to unrelated businesses.
To measure whether one luxury band is suitable for another business, it is most important to identify the symbolic powers to the cross categories.
今天读起来好easy~~~

zxppx

WindyMM 发表于 2013-12-1 18:14
Rephrase1:
Coco met two men made her a fashion icon.
In 1884, Coco became orphan.

说明有进步了！

WindyMM

zxppx 发表于 2013-12-1 23:30
说明有进步了！

多谢ppx的鼓励啊~~~

铁板神猴

2'07"
1'38"
1'37"
1'21"
1'10"

4'44"

epcilon

掌管 1        00:04:57.99        00:04:57.99
Vero Linens meet challenge in 2008 when the recession made the hotels to buy less linens than they used to.thus, the company turned to online shop to diversify customer base. However, it meet some difficulties at first, not until 2012 did its web site become available.

掌管 2        00:03:49.66        00:08:47.65
purchase online made more profit than did with hotels because every individal online custermor did not buy as many sheets as hotels. Online perchase also saved cost on travalling to every hotels.

掌管 3        00:02:56.29        00:11:43.95
A study that customers in different country buy luxury product for different reasons was made by two companies.

掌管 4        00:01:21.89        00:13:05.84
Information about the two companies

掌管 5        00:02:08.28        00:15:14.12

yagiliang

Time 2 2:00
The Luxury business realized its growth through the online business

Time 3 1:31
The online business made much more profit than hotel business. The luxury customer is focus more on the public reputation and the owner of the business is finding some designers which has a lot of readers on his blog.

Time 4 1:23
There is a study to the customers about their feelings to the luxury product and this helps the designed of the products a lot

Time 5 1:00
Introduce a company which helps luxury company designing and it is a listed company

Time 6 1:00
LV aims at achieving it goal of double its product by divesting in the whole luxury industry.
However, there are some opinions that LV should focus on leather products

fanfan1991

speaker: The life of coco chanel: her miserable childhood and following legend fashion career. She designed clothes which can be worn easily tomorrow.

Lap 2 00:02:47    The devaluation of Euro depressed the luxury industry. The fix: broaden the business by converting sales to Internet.
Lap 3  00:01:57  How to stand out in the massive online sales market is also a challenging problem. C started contact blog designers to solve this. C travels less than he did before to hotels but spends more time on online sales. Because it earns more on online sales than directly sales to hotels.
Lap 4 00:02:21 A study advocated by two people on the behavior of luxury customers. It is important for luxury industry to develop.
Lap 5        00:01:35 Introduce two groups that aim to help develop luxury companies.
Lap 6        00:01:38 A case of LVMH about synergies.

OBSTACLES:
Lap 7        00:04:16  The brands expansion to cross categories: They should consider that whether their brands have such symbolic empower to affect the nonadjacent products. The articles quotes the failure of F, compared to the case of LV, Bulgari and etc., which have successful experiences on developing nonadjacent products.

sophie17

speaker
Coco Chanel's fashion business involved with two men.
T2        2'26
T3        1'44        
T4        1'36        
T5        1'17        
T6        1'11                 
T7        4 '16        
小分队滴落后分子终于也和鸡麦特分手了。

Arielindo

謝謝樓主～我超愛這幾篇！！！很有趣！！！
time1:
introduce the legendary life of Coco Chanel. She was an orphan who lived in the orphanage, she learned sewing there. She is a special and brave girl that she wants be special. She has good test the color she likes most is black and white, even thought at the moment these two color is for men and widow. She still insisted her unique style. She met several lover who helped her to chase her career, but she never married. She designed timeless clothes and establish her fashion kingdom.  

time2  3:23”
-describes Italian luxury linen maker whose customers are USA boutique hotels changes his sale strategy from B-to-B which sales products only to hotels to B-to-C on-line business due to economic recession in 1998. Customer can contact with this company through internet, as a result the sales increased dramatically.

time 3 2:30
-The owner found that word-of-mouth is a effective way to promotion his brand online. Now the sales of B-to-C is more than the sale of B-to-B. The company not only saved money of business trip, but also has earned more than it did before. Therefore, moving form B-to-B to B-to-C online can make more profits.  


time 4 1:50
a market research company focused luxury brand users with different nationalities to do a research about consumers behaviors toward luxury brand, online shopping experiences. The researcher found that unlike USA  luxury customers regard luxury brand homepage as important as boutique, Japanese luxury customers do not.     

time 5 1:10
-describes these two marketing research companies, having many branches in the world and around 220 employees.

time 6 1:50”
-LVHM group wants to exaggerate its sales by enlarging the business to wine, spirits and art auctions, but these business line still not make as much profits as the company expected yet. The author do not agree with the strategy of LVHM group that it should determined which business unite should retain and which do not.      

time 7 6:28”   
Main idea: discusses about luxury brand should not extend its brand line to unrelated fields which against the core value of brand. Moreover, the author did the case study to compare successful luxury brands and unsuccessful luxury brands. Before making decision to cooperate with unrelated field, the manager of luxury business has to consider cautiously.

pennyz

2：28s
1:38s
the story of merchant of linen,he change to the online sales after 2008 to make profit
1:51s
1:53s

1：31s
4：58s
the promotion of luxury brand
the case of V F
it used to earn a lot,but after it extend the production line,its sale plummet
the reason lies on the usage of the impact of brand
whether the  unadjacent products can carry the core of the band name