190 2. escalation bias TW: escalation bias 1.kw1: escalation bias是什么 2.kw2: original实验 original findings context: R&D resultsàescalationbias是什么 3.kw3: new实验 newfindings 相同点:materials 不同点: -context: advertising or product design -dates: more contemporary更复合现代 -results: marketing × 4.kw4: controversial? & 评价original实验 无controversial: ànew defines original limits 有controversial: àoriginal× -a: not generalizable -b: not have a correct decision=no informationto make a rational decision-no information about profitability≠>escalation bias harm decision making à little of value aw-
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