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A very important point I want to make is that I have to stay true to myself.
Preparing for all the application materials can be very tough, but if I am 100% sure about my goals, I shouldn't be so worrisome. The biggest reason for my anxiety is that I am trapped to PLEASE THE ADMISSION OFFICE instead of BEING THE REAL ME.
There are indeed many skills about writing PS. Take myself as an example, I thought a lot about "how to sell my achievements", "how to emphasize my growth from my experience", and "how to attract their eyeballs". Therefore, I listed my success in the essay, and then tried to summarize some points to prove I am a mature thinker in this field.
The problem is, the more I tried hard to apply all the skills, the more uneasy I felt about myself. I began to treat the PS as a novel requiring lots of thoughts on how to make the story-line logical, and finally the PS looked like a fake story after numerous revision. I am not sure about the points I made in the paragraphs. I am not sure about my career goals and my personalities. Will the AD office like my PS? Am I decorated enough in a pattern that fits the program? Those questions tortured me everyday.
After reading the thread posted by Jason on CD, I realized that I should stop now and start all over again around my career. I'm not going to B-school just for an internship or a short-term job. I'm doing this because I REALLY LOVE BRANDING and i want to build my career. So I did a lot of preparations to explore deeper into this realm.
What I need to do now is to write from another angle: my feelings, perceptions, struggles, passion and confusion about what I did. The one-year with J&J trained me from a scared undergraduate to a mature PR expertise, and I am really thankful about this opportunity. (For example, I guess I could never forget about how fierce my hands were shaking when I picked up the photo and dialed the number of editors, knowing that I got a good chance to be turned down or hanged directly.) Kotex case was much more fun and creative, I enjoyed working with my teammates even though it was tough and we stayed in the office until midnight almost for 2 months. I also love the idea of FOUR INVENTIONS. And the 3 KOLs I elected touched my heart with their own stories, so I was willing to invite them to share their stories.
There are plenty of more stories to be added.
Now I am getting more clear about what I really want to show to others. I guess I need more time thinking on it.
As for my career goals, I guess I will honesty state that my long-term goal is to operate my own taobao store selling organic tea and food. I love my idea, and I know there's a market for this.
Cheers.
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