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楼主
发表于 2004-12-1 22:52:00 | 只看该作者

LAST-2-2-10

10. Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material. Which one of the following, if true, would most strengthen the argument?


(A) The advertisers switched their advertisements to other family newspapers.


(B) Some advertisers switched from family newspapers to advertise in the changed publication. (C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.


(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.


(E) It was expected that the changed publication would appeal principally to those in a different income group.


为什么D不对呢?感觉C好像是反对withdraw广告的那些advertiser。

沙发
发表于 2004-12-1 22:58:00 | 只看该作者

LAST-2-2-10

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板凳
发表于 2004-12-2 05:44:00 | 只看该作者

原文推理:某出版物内容换为sex and violence,某广告商退掉其广告。所以广告商是因为反对出版淫秽内容才退的广告。

答案C排除他因。D人们买什麽报纸和广告上的行为无关。

地板
 楼主| 发表于 2004-12-2 09:14:00 | 只看该作者

完全同意对C的分析。不过D,现在想来,如果题目说weaken,是不是就选D呢?(你说广告上的行为与人们买什么报纸无关,我觉得也不是。生活常识就是做广告就是为了让更多的人看到,只有人们买的多的报纸,广告才有更好的效果。所以广告商不会不考虑这个销量问题的。)


因为:读者(广告商原来做广告的无淫秽内容报纸的读者)不会去买有淫秽内容的报纸。说明广告商withdraw是因为考虑这一点,而不是因为它从motivated by moral而withdraw出来。用另外一个原因解释文中的结论。所以D起到weaken的作用。


对否?


[此贴子已经被作者于2004-12-2 9:15:09编辑过]
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