argument 第8篇 （55min）Nature's Way opening new store @ Plainsville 求拍

elinagao

Prompt:
Nature'sWay, a chain of stores selling health food and other health-related products,is opening its next franchise in the town of Plainsville. The store shouldprove to be very successful: Nature's Way franchises tend to be most profitablein areas where residents lead healthy lives, and clearly Plainsville is such anarea. Plainsville merchants report that sales of running shoes and exerciseclothing are at all-time highs. The local health club has more members thanever, and the weight training and aerobics classes are always full. Finally,Plainsville's schoolchildren represent a new generation of potential customers:these schoolchildren are required to participate in a fitness-for-life program,which emphasizes the benefits of regular exercise at an early age.

Write aresponse in which you examine the stated and/or unstated assumptions of theargument. Be sure to explain how the argument depends on these assumptions andwhat the implications are for the argument if the assumptions prove unwarranted.


Myresponse:
Choosing a suitable location for a storecan significantly benefit the business. However, in order to make theprofitable move, there are quite a few factors to take in to consideration.Besides the pedestrian traffic, neighborhood safety, surrounding atmosphere,when deciding a new opening site for its branches, a company should alsoconsider if the store is located in an area dense of its target customers.

Presuming the health-conscious residentsat Plainsville to contribute greatly to its future business, Nature’s Way maybeoversimplifying the situation here. The fact that local residents at Plainsvilleare enthusiastic active wear buyers and a promising physical exercise crowddoes support the author’s premise that these people are loyal followers of healthylife styles yet merely bridges a connection to their potential customership toNature’s way. Although it is believed by the author that Nature’s Way tend tobe most profitable in health conscious areas, it is not proven (at least fromthe passage) that it has been the case across all its branches including thisone with any scientific data. Simply asserting the prosperity based on pastexperiences and optimistic deductions of the causal relationship between thecustomer’s health awareness and its business type could be financiallydangerous.

Also, evading from evaluating the currenthealth food and other health-related products from this area, the author seemsto have confidently deemed that no competent stores exist in this area or anypreexisting market of similar business will be annihilated once Nature’s Waymarches its way to Plainsville. However, it would add great credibility to theargument if any related study or report has been included to buttress thepremise. The author claims that “sales of running shoes and exercise clothingare at all-time highs.” And he appears to see this piece of info in a beneficialway for Nature’s Way because it surely demonstrates the resident’s greatpotential to purchase similar products. Nontheless, whether they would preferpurchasing them from Nature’s Way could be a question for the investors toinvestigate. It is worthwhile to scrutinize if the current sales were contributedby the customer’s loyalty to an existing active wear store of a specific brand.If this were the case, it might take a while before the allegiant customers toveer to Nature’s Way.

Last but not least, not discussingPlainsville residents’ dining preference at all, the author must haveautomatically acquiesced that these health conscious people not only exerciseto be fit but also gorges themselves with only health foods. Notwithstanding,unless legitimately proven that the Plainsvillers’ eating habits are as healthyas their exercise patterns, it would be too late for Nature Way’s investors torealize that Plainsvillers excise actively only to shake off the burger andfries they consume daily if later on they opened the new store only to findthat the health food did not sell.

In sum, it is witty for Nature’s Way to attemptdiscovering the connection of their business type, the perspective customersand even their next generation’s buying potentials. Considering the success andsustainability of the business in a long term run could serve as a greatstratagem if conducted in an elaborate way and bolstered by scientific, comprehensiveand logical market research.

普渡哥

surrounding atmosphere,when deciding a new opening site for its branches

branch应该用单数吧

elinagao

再看这句好像不通啊～～觉得改成deciding a new site's location 是不是清爽好多哦

竹林中人

examine the stated and/or unstated assumptions 这个要求你有必要照应下。
make theprofitable move？？
首段还是需要对题目的argument做出一个评价的
that local residents at Plainsvilleare enthusiastic active wear ?buyers and a promising physical exercise crowd does support the author’s premise that these people are loyal followers of healthylife styles， yet merely bridges a connection to their potential customership toNature’s way.这一长句话，第一个and 后面是不是要加一个that以表明也是fact 的同位语。