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Topic: 56/57/82 The following appeared in a memo fromthe vice president of marketing at Dura-Sock, Inc." A recent study of our customerssuggests that our company is wasting the money it spends on its patentedEndure manufacturing process, which ensures that our socks arestrong enough to last for two years. We have always advertised our use of theEndure process, but the new study shows that despite our socks' durability, ouraverage customer actually purchases new Dura-Socks every three months.Furthermore, our customers surveyed in our largest market, northeastern UnitedStates cities, say that they most value Dura-Socks' stylish appearance andavailability in many colors. These findings suggest that we can increase our profitsby discontinuing use of the Endure manufacturing process." Write a response in which you examinethe stated and/or unstated assumptions of the argument. Be sure to explain how the argumentdepends on these assumptions and what the implications are for the argument ifthe assumptions prove unwarranted. 最近一次对于Dura-Sock 使用者的调查表明我们公司用于其专利生产方式"Endure"上的钱是浪费的,这种方式使我们生产的袜子足以使用两年。 Dura-Sock 一直在做广告宣传它使用"Endure"方式,但这次新调查显示尽管我们的袜子十分耐穿,但Dura-Sock 的消费者每三个月就买一双Dura-Sock 袜子。而且,在位于美国北部城市我们最大的商场回应调查的Dura-Sock 消费者说他们最欣赏Dura-Sock 时尚的外观和众多颜色的选择。这些事实说明Dura-Sock 可以通过停止使用"Endure"生产方式来增加盈利。 Outline: 整篇文章都在讨论放弃袜子的耐用性,但是却没有提供耐用性无用的论据,没有说顾客不重视耐用性 首先,作者提出了一份调查报告,这份报告说明我们公司在坚持袜子的耐用性方面浪费金钱。但是作者没有提供相关材料证明这个调查是否可靠。该项研究报告的方案设计(包括调查样本的选择,调查数据的处理,调查结果的核实与验证等等),实施过程是否是严格按照科学程序进行的;其结论是客观,中立,可信的。调查的实施者有没有受行业及利益相关者的影响。 论据:but the new study shows that despite our socks' durability, ouraverage customer actually purchases new Dura-Socks every three months.作者想说顾客并不看重该公司袜子的耐穿度,但是消费者换袜子的频率并非他们讨厌袜子的耐久度,而是他们想更换袜子的颜色而款式。又或者袜子太受欢迎,人们拿他来赠送亲朋好友。 论者以美国东北部城市的消费者喜欢袜子的款式和颜色从而说明其他的消费者也有一样的偏好。这是武断的,这个论据的消费者并一定有代表性,消费者喜欢袜子的颜色和款式并不意味着他们讨厌袜子的耐穿。顾客不一定会为了颜色和款式而放弃耐用性。 作者的结论其实是在假设袜子的耐穿工艺妨碍了该公司利润的增长。但这一点并未证实。而且,从常识来看袜子如果不耐穿,即使颜色再好看,款式再时尚,也未必受顾客欢迎。因此作者的结论很难成立。 Test: Thepurport of the argument is talking about that the company should give up socks'durability. But there is no evidence about whether socks' durability is uselessand there is no evidence about customers think little of socks' durability. First,the author provided a recent study of our customers, which suggest our companyis wasting the money it spends on its patented Endure manufacturing process. However,the author did not attest whether the study is dependable. The design of thestudy (include selection of the samples, the treatment of investigative data,the verification and confirmation about the result and so on) and the implementary process isaccording to scientific procedure. Whether the conclusion is objective, neutraland credible? It is less meaning if the executor of the survey is influenced byinterested party. Then, the author showed that Dura-Sock has always advertised its use ofthe Endure process, but the new study shows our average customer actuallypurchases new Dura-Socks every three months. The author want to prove that customersthink less of the sock`s durability. But it is unsuccessful if customers purchasenew Dura-Socks every three months is not because they hate sock`s durabilitybut they love Dura-Socks' stylish appearance and availability in many colors. Orthey love it result in that they purchase to send others. Next, the author accounted for the others is the same preference as northeasternUnited States cities where people most value Dura-Socks' stylish appearance andavailability in many colors. This is arbitrary. This argument may be lessrepresentative. They enjoy Dura-Socks' stylish appearance and availability inmany colors is not meaning that they disgust sock`s durability. Customers notalways give up durability result from sock`s stylish and availability in manycolors. Actually the author`s conclusion presumed sock`s durability encumber theDura-Sock`s profit increased. But it is unproved. Furthermore, in common sense,customers perhaps will not choose sock which is faddish and colorful but lessdurable. Therefore the author`s conclusion is hardly tenable. |
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