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网址链接：http://english.ckgsb.edu.cn/NewsandEvents/ListView/tabid/443/Default.aspx?&articleid=3715&leibie=0&ckb=800,801,802,803,804,805&date=2012-6-26
A CKGSB Distinguished Speaker Series Panel Discussion
Global Thought Leaders on NEW MARKETING TRENDS
NEW TOOLS, NEW STRATEGIES, NEW OPPOTUNITIES
Beijing, Summer 2012
TIME: 19:00 - 21:30, Jun 26th, Tue (18:30 registration)
VENUE: CKGSB Beijing Campus: 20F, E2, Oriental Plaza, 1, E ChangAn Avenue, Beijing
ORGANIZER: CKGSB Full-time MBA Program
SPONSOR: Center for Customer Information Management, CKGSB
FEE: Free by invitation
Click here for registration
MODERATOR: Prof. CHEN Xinlei
 | Prof. SUN Baohong
Dean's Distinguished Chair Professor of Marketing, Associate Dean of Global Programs, Director of Social Media and Customer Information Management Center, CKGSB |  | Prof. CHEN Xinlei
Visiting Associate Professor of Marketing, CKGSB; Associate Professor, Finning Junior Professorship in Marketing, Marketing Division, Sauder School of Business, University of British Columbia |
 |  |  |  |  | | Prof. David Bell | Prof. Jean-Pierre Dubé | Prof. John Little | Prof. Darren Dahl | Prof. Karunakaran Sudhir |
AGENDA
| 18:30 | Registration | | 19:00 | Welcoming remarks by Prof. SUN Baohong
Prof. SUN Baohong
Dean's Distinguished Chair Professor of Marketing, Associate Dean of Global Programs, Director of Social Media and Customer Information Management Center, CKGSB | | 19:10 | - Panelist’s presentations about ‘NEW MARKETING TRENDS’ (5*15 minutes)
- - Prof. David Bell
- - Prof. Jean-Pierre Dubé
- - Prof. John Little
- - Prof. Darren Dahl
- - Prof. Karunakaran Sudhir
| | 20:30 | Dialogue between Prof. Chen and 6 professors | | 20:50 | Q&A | | 21:20 | Closing remarks by Prof. Jack CHEN |
For more details, please call 86-10-8518-8858 for CKGSB/MBA dept., or email to: jjxiao@ckgsb.edu.cn
About the Speakers
SUN Baohong
Dean's Distinguished Chair Professor of Marketing
Associate Dean of Global Programs
Director of Social Media and Customer Information Management Center
Cheung Kong Graduate School of Business
Professor Sun Baohong is the Dean's Distinguished Chair Professor of Marketing, the Associate Dean of Global Programs, Director of Social Media and Customer Information Management Center at Cheung Kong Graduate School of Business. Prior to joining CKGSB, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. Professor Sun is the recipient of numerous awards for research and teaching, such as the 2009 Finalist for John D.C. Little Best Paper Award at INFORMS and the 2006 MBA George Leland Bach Teaching Award.
Her research areas focus on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; modeling dynamic and interdependent consumer decisions on e-commerce and social media platforms.
Professor Sun also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deere and IBM.
CHEN Jack
Visiting Associate Professor of Marketing
Cheung Kong Graduate School of Business
Professor Chen joined CKGSB as a Visiting Associate Professor of Marketing in 2012. He received his Ph.D. in business administration (marketing) from University of Minnesota in 2005. His research areas include new empirical industry organization; learning models; structural modeling of consumer choice and firm strategies (pricing, advertising and promotion); channel choice; entertainment industry (Movie, video game); social networks. Professor Chen is also an Associate Professor, Finning Junior Professorship in Marketing at the Sauder School of Business, University of British Columbia.
David Bell
Xinmei Zhang and Yongge Dai Professor
Professor of Marketing
Wharton School, University of Pennsylvania
Professor Bell is an expert in consumer shopping behavior. Most of his current research focuses on theories and explanations for geographic variation in Internet retail performance. Recent articles explain the effect of physical location on customer acquisition, contagion effects among co-located consumers, and the effect of preference isolation on online demand. Other projects focused on traditional retail settings explore unplanned and impulse buying, and consumer amortization strategies for fixed shopping costs. Previous articles explained consumer store choice among retailers with different pricing strategies, the effect of reference point formation on consumer response to promotions, and the effect of structural factors (e.g., dwelling size) on consumer shopping strategies.
Professor Bell’s research is published in all of the premier academic marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He has won several teaching and research awards, including the MBA Core Curriculum Award, Miller-Sherrerd MBA Core Teaching Award, MBA for Executives Excellence in Teaching Award, the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist Awards, and two INFORMS Marketing Science Long Term Impact Finalist Awards.
Professor Bell serves as an expert witness in intellectual property matters pertaining to individual choice behavior. Recent representative cases include Sky Technologies LLP v. SAP, Individual Network LLC v. Apple Inc., and Two-Way Media LLC v. America Online, Inc. (all on behalf of the plaintiff; retained by Susman Godfrey LLP). He also advises and invests in Internet retail startups.
Professor Bell teaches Marketing Management in the Wharton MBA and MBA for Executives Programs and Empirical Modeling in PhD program. He also teaches in the Advanced Management Program and custom Wharton Executive Education programs for clients including AXA, Korean Marketing Association, Philips, Rohm and Haas, and Siam Cement Group.
Professor Bell is an Area Editor for Manufacturing and Service Operations Management, and on the editorial boards of International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science. He holds a Ph.D. from the Graduate School of Business at Stanford University, an MS in Statistics from Stanford University, an MA (Honorary) from the University of Pennsylvania, an M.Com (1st Class Honors) and B.Com from the University of Auckland, New Zealand.
Jean-Pierre Dubé
Sigmund E. Edelstone Professor of Marketing
Robert King Steel Faculty Fellow
Booth School of Business, University of Chicago
Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing and Robert King Steel Faculty Fellow at the University of Chicago Booth School of Business. He studies empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, internet marketing, retailing and dynamic decision-making. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply empirical models and methods to develop pricing strategies in practice.
Dubé’s work has been published in the The American Economic Review, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics and The Rand Journal of Economics. He is an area/associate editor for The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He was the recipient of the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.
Dubé earned a bachelor's degree from the University of Toronto in quantitative methods in economics in 1995, a master's degree in economics in 1996, and a PhD in 2000 from Northwestern University. He joined the Chicago Booth faculty in 2000.
John Little
Institute Professor
Professor of Marketing
Sloan School of Management, MIT
John Little has had a distinguished career spanning five decades. He has published seminal papers in operations research methodology, traffic signal control, decision support systems, and especially marketing. In operations research he is best known for his proof of the queuing formula L = λW, commonly known as Little's Law. Considered a pioneer in marketing science, Little has done research on a broad set of modeling and decision support issues, including models of individual choice behavior, adaptive control of promotional spending, and marketing mix models for consumer packaged goods. He is co-editor with Blattberg and Glazer of The Marketing Information Revolution, HBS Press (1994). When the Internet burst on the scene, Little was quickly attracted to e-commerce and co-taught the first course on the subject at MIT Sloan. In addition to his continuing interest in consumer packaged goods, he is currently conducting research on marketing automation in Internet retailing. Among Little's honors, he has been elected to the National Academy of Engineering and has received the Parlin and Converse Awards of the American Marketing Association, as well as the Kimball Medal of the Institute for Operations Research and the Management Sciences (INFORMS). He is a Fellow of INFORMS and the American Association for the Advancement of Science.
Darren Dahl
Fred H. Siller Professor in Applied Marketing Research
Professor and Chair, Marketing Division
Sauder School of Business, University of British Columbia
Darren Dahl is Fred H. Siller Professor in Applied Marketing Research Professor and Chair, Marketing Division at Sauder School of Business, University of British Columbia. His research interests include new product development, creativity, emotions in consumption contexts, social influence and social marketing
Professor Dahl has won many teaching and research awards, which include the Sauder Research Excellence Award (Senior) - University of British Columbia (2012) and MBA Teaching Award - University of British Columbia (2008)
Professor Dahl has won the Social Science and Humanities Research Council of Canada (SSHRC) grant in 2005,2008 and 2011. The SSHRC grant he was awarded in 2011 is Social Norm Violation in a Marketing Context: When, Why, and How Consumers Punish Other Consumers.
Professor Dahl has published on many major academic marketing journals. His most recent publish is Darren W. Dahl, Jennifer J. Argo, and Andrea C. Morales (2012), "Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem", Journal of Consumer Research, 38 (5), 860-871.
Karunakaran Sudhir
James L. Frank '32 Professor of Private Enterprise and Management
Professor of Marketing & Director, China India Consumer Insights (CICI) Program
Yale School of Management, Yale University
Professor K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management and director of the Yale China India Insights (CIIP) Program. His research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. As director of the China India Insights Program, he also specializes in research on consumers in emerging markets. He has consulted for Fortune 500 U.S. firms and Indian firms across many industries such as technology, financial services, entertainment, and retailing, specializing in analyzing their internal data to obtain actionable market insights.
Professor Sudhir’s research has been honored with numerous awards across all major quantitative marketing journals. Two of his papers were nominated among the top ten papers published in the last ten years in Marketing Science and Management Science for their Long-Term Impact over three consecutive years from 2009-2011. He has received the Little and Bass Best Paper Awards at Marketing Science and the Lehmann Award at the Journal of Marketing Research; and honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing. He has also been a finalist for the Paul Green Award at the Journal of Marketing Research.
He serves as an associate editor at Marketing Science, Management Science and Quantitative Marketing and Economics and on the editorial boards of the Journal of Marketing Research, Journal of Marketing, and the Journal of Retailing.
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