MS in Business Analytics (MSBA) Prepares graduates for exciting career opportunities in the growing field of Business Analytics. Corporations across a variety of industries have increasing need for employees with strategic thinking skills combined with the technical tools of business analysis for data and model-driven management decision making. For more information, contact Professor RP Raghupathi, at raghupathi@fordham.edu. Download MSBA Program Description.
MS in Marketing Intelligence (MSMI) Designed to launch high-potential recent graduates into successful marketing careers that require detailed understanding of consumers and markets. Covers the fundamentals of marketing intelligence skills needed to make evidence-based decisions using qualitative and quantitative data. For more information, contact Professor Peter Johnson at msmi@fordham.edu. Download MSMI Program Description.
MS in Media Entrepreneurship (MSME) Designed for students interested in developing and launching new media ventures. Develops a cross-disciplinary set of fundamental business skills required to successfully develop, finance, market and launch new media enterprises. For more information, contact Professor Philip Napoli at pnapoli@fordham.edu. Download MSME Program Description.
只看一下marketing intelligence的课程吧，MSMI Program Components: The MSMI curriculum has three components: Classroom-based courses, an applied project, and an experiential career development portfolio.
Fall Term (18 credits): Marketing Management, Consumer Behavior, Marketing Research, Quantitative Analysis for Marketers, Marketing Analytics, 2 Electives, Experiential Career Development Portfolio
Spring Term (15 credits): Revealing Consumer Insights, Qualitative Research, Data-Driven Marketing Decision Making, The Language of Consumers, 2 Electives, Experiential Career Development Portfolio / Professional Job Shadowing I
Summer Term (9 credits): Marketing Strategy, Marketing Decision Models, 1 Elective, Applied Project, Experiential Career Development Portfolio / Professional Job Shadowing II
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发表于 2012-6-14 23:18:12
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发表于 2012-6-14 23:23:06
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