新G argument 152，求拍

dingda6

The following appeared in a memo to the board of directors of Bargain Brand Cereals."

"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue ** a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.


In this argument, the arguer comes to the conclusion that Bargain Brand should expand its business and begin marketing other low-priced food as quickly as possible. To support this recommandation, the arguer sites some facts such as their very low prices quickly drew many customers away from the top-selling cereal companies and they have not needed to raise their prices to continue making a profit. Although the argument seems reasonable at first glance, it is totally ill-convinced. The reasons are stated as follows.

First of all, the arguer claims that their relatively low price drew many customers away from the top-selling cereal companies, yet this can only assure Bargain Brand to be a competitive company, not a profitable company. Such advantage like low price can only appeal customers just for a short time, and the most important advantage of a company is the quality of its products. It is very likely that Bargain Brand wins many customers at first, but when these customers realize that the taste or other characteristics are not as good as cereal produced by top-selling companies, they will return to buy these products instead. I will not be convinced unless the arguer gives evidence to show that this and other scenarios are unlikely.

In addition, the arguer also sites that although the companies producing the top brands have since tried to compete with them by lowering their price and although several plan to introduce their own budget brands, not once has Bargain Brand needed to raise their prices to continue making a profit. Nevertheless, there is no garantee that it will make Bargain Brand a profitable company. Common sense tells us top-selling companies will draw some customers back when they lower their prices and hence makes them more competitive. However, Bargain Brand did not do anything in this situation, and thus I am wondering whether Bargain Brand will continue to make a profit. It is possible that top-selling companies make more advertisements for their budget brands and people know more about their products than Bargain Brand's, and therefore people will choose their products because their influnce. If Bargain Brand is not affairable to make such advertisements like top-selling companies, how can it compete with them and make a further profit. Without giving compellent evidence, the arguer can not bolster the recommandation.

Finally, even if the evidence turns out to support the argument, the arguer can not just simply draw a conclusion that Bargain Brand should expand its business and begin marketing other low-priced food products as quickly as possible but gives no information to confirm it. Other low-priced food products may not be as same as cereal, so it is likely that Bargain Brand can not draw customers away from other top-selling companies as many as it does in cereal and therefore makes little profit. To reach this cited conclusion, the arguer must explain why none of these and others is available.

To sum up, this argument's reasoning is not based on valid evidence or sound reasoning. To make a better recommandation, the arguer should cite more convincing evidence and take every possibility into account.

jz20000cn

我感觉不够深入。抓得也不准。
题目说已经有一个成功案例，现在要推出第二个。
我们要做的是证明为什么第一个的成功不能确定第二个的成功。
英文水平不错。加油！

yuandefeiyi

Such advantage like low price can only appeal customers just for a short time, and the most important advantage of a company is the quality of its products.

感觉说的太绝对了。最重要的是不是产品的质量。争对不同消费者可能他们觉得最重要的是商品价格低廉。
我觉得 尽量用中立客观的语句去重新描述这句话会更好些。。

lukebrehm

1. the arguer sites (did you mean cites?) some facts  --second instance--  the arguer also sites that
2. Such advantages like low price can only appeal customers for a short time  -NOT-  Such advantage like low price can only appeal customers just for a short time
3. lowering their price(s) and although (despite) several plan(s)
4. is not affairable (able) to make
5. Without giving compellent (compelling) evidence,
6. and others is (are) available.

Very well written! BRAVO