- UID
- 676046
- 在线时间
- 小时
- 注册时间
- 2011-9-26
- 最后登录
- 1970-1-1
- 主题
- 帖子
- 性别
- 保密
|
argu55
用了一个半小时,orz,issue看了好久没有思路。虽然之前考过老G,可是作文一点感觉都没有,之前电脑里面的资料因为一次中毒没有了,又要重新准备。还有二十天就考试了,怎么觉得自己还是不行呢。
55 . The following appeared in an editorial in a business magazine.
"Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people ten to twenty-five years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months."
In this argument, the arguer wants to make some measures to increase the sales of whirlwind video games. First, they had a survey for video-game players include a question that what the most appealing features they think a game should have and then decided to an extensive advertising campaign to people ten to twenty-five years old, a group prefer to play video games, based on the result of the study. In addition, the author has a belief that the latest video games will be profitable in the future months. However, in the opinion of mine, there are many logical mistakes and lacking of convincing reason to obtain the final conclusion.
In the first place, the author fails to provide assurance that the survey made by the Whirlwind video games company is representative of the overall features a game need and the real need of games players. The questionnaire just includes one type of questions to ask players what feature of games they thought is important. Then, the author hastily assumes that the result that lifelike graphic is the most important to a game. It is entirely possible that most of the players who exclude the survey demand relatively higher requirement for the images quality or pleasant background music. Therefore, many other questions that are directly related to the conclusion are ignored like what kind of themes you like to player or how long do you think a game should last and so on. What’s more, these vivid images need the most up-date computers. Even if the video games can produce such preeminent level games in the markets, the video game players might not have the facility to play them. Lacking so many details about the integrity of survey and the information of current situation of game players, the author simply cannot draw any firm conclusion from the unreliable survey.
In the second place, the advertisement of the video games have oriented people form ten to twenty-five years old as the majority costumers of the newest ones due to the fact that this range of players are most tend to play video games. But no evidence is provided by the author to convince us that these players are likely to play such games have lifelike images. Perhaps they prefer to play the traditional video games without the inconvenient of finding advanced computers to run out them. Or perhaps, this added feature in the game in not so interesting that can make them buy this video games. Without accounting for and ruling out these and other alternative explanations, the arguer cannot bolster the recommendation.
Thirdly, even if the ad strategy successfully attracts many 10-25 years old people to buy Whirlwind’s new games, the arguer ignores the fact that sales of video games would be determined by many factors, thus the mere fact cited in the context could not ensure increase in the sales. For example, possibly that at this period the market of video games is experiencing a depression results in the decline of the overall consumption. Under this situation, the sales of Whirlwind video games are not likely to increase dramatically in the next few months.
To sum up, the arguer’s argument mentioned above is not based on valid evidence or sound reasoning, neither of which is dispensable for a conclusive argument. In order to draw a better conclusion, the arguer should make a more comprehensive question list to ask players about the key points to improve a new a video game, provide more clear evidence that video-game enthusiasts 10-25 years of age would be interested in Whirlwind’s new games, and take every possible consideration related to the success on sales of video games into account.
|
|