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“Location has traditionally been one of the most important determinants of a business’s success. The importance of location is not likely to change, no matter how advanced the development of computer communications and others kinds of technology becomes.”

Discuss the extent to which you agree or disagree with the opinion stated above. Support your views with reasons and/or examples from your own experience, observations, or reading.



The claim in question is that location is the most important determinant of a business’s success and that the development of computer communications and other kinds of technology will not affect the importance of location. I agree with the statement that location plays a dominant role in success of business. My position is well supported by three reasons.



First of all, location is the basis of business’s existence. Both a manufacturing plant and a storefront need a space for development. For example, a steel complex requires vast land for building factories, office buildings, and other ancillary facilities. Because of this reason, most of steel complexes located on the outskirts of a city, in other words, they located in suburb, where fewer people lived. If a steel factory is built on urban area or populous area, image this situation, residents perhaps suffer from the exhaust gas and noise, which are produced by the factory.



Secondly, I believe that location, directly and effectively, determines the costs, the most important element related to business’s success. Location actually determines the costs of natural and human resources, the costs that are the largest proportion of total costs. Because of inexpensive rent of land and low-level payment of workers, for example, Nike built factories in China, Thailand, and Malaysia. Some people who consider that computer communications and others kinds of technology can decrease the costs of selling might point out that this change will shake the importance of location. Selling costs, nevertheless, are only small part of total costs, and location is still the most important factor.



Finally, location determines whether a business can attract good staff. A stable and productive workforce may increase the business’s interest and they always tend to work at a good place such as a big city, where offers good health-care, convenient transportation, and high-level education for his or her children. If a company is located in a habitable city, the company will attract more good staff than the company that is located in a deserted city.



In sum, for the reason above I therefore believe that the author’s conclusion that location is the most important determinant of a business’s success is right. Although I acknowledge that computer communications and others kinds of technology can promote business’s success, I still look location as the most important element of business’s success.