Marketing背景的人指点下我该看的教材（本人国内经济学硕士）

sgwconfident

CB方向都是做psychological experiment还有的就是qualitative method，BDT这边也有用modelling的不过那都是modelling方向的教授做的，很少有全能的，一般来说大家都是去做information processing的，你还是申请modelling吧

yzj1969

CB: behavioral and qualitative research
Read paper published in JCR (Journal of Consumer Research) and JAP (Journal of Applied Psychology) first.  If you like those, go for it!
However, most students from China do not fit into that direction.  You have to have the ability to tell story.

GDIcommander

多修心理学才是王道。现在做行为很红。