To my knowledge, only people in New York City know about Pace University. To New Yorkers, it's a good school, but it's not well known in the whole U.S.  ace University is a private school, so if you were going to pay a lot on tuition, why not apply the Top 10s, 20s or 30s?  ace Univ focuses on business, and the school has a lot of Asians in the undergraduate program. The school is located in City Hall (commercial area), and the school is next to the Brooklyn Bridge.