One thing I find when many students write "why abc school", is that they simply don't give good reasons. They simply give a reason that could be any school. For instance, "many great alumni"- which school doesn't have this? Or, for instance, "international programmes". Again, every school has this.
Instead, one good approach is to pretend you are preparing a powerpoint slide for your boss: "why ABC school", and you need to create a graph showing the differences between the schools. Does it make sense to create a graph showing # of alumni? No. Does it make sense to create a graph showing "internationality of programme?" Again no. So what DOES make sense, that can be quantified between different schools?
Things like: "# of students". Some schools (eg. Wharton, HBS) are big. Some (eg. Stanford) are small. Things like: "location". These are things that it is clear that one school cannot be the same as all other schools in.
Put another way, you should not think about what the school has. Instead, think about the factors that the school is GIVING UP. So if Wharton has 800 students, we can't have 300 students. You just can't have both. A bigger school can have more resources and a more vibrant life, but GIVES UP a close-knit environment and a more family-like feeling. Similarly, a school can't be both in New York (eg. Columbia) and Boston (eg. MIT) at once. By being in New York, Columbia students might be GIVING UP the tranquility of Boston. Another example: by being completely case-driven, HBS is GIVING UP the benefits of a straightforward lecture, which might indeed better suit certain subjects/ certain topics/ certain students.
In contrast, a school can have both international and non-international programmes. Adding one doesn't subtract from another. So any school can add as much as they want. A school can also add as many clubs as it want (hence, an applicant writing "I will join xyz club" is not a good reason, since any other school could easily just set up that club). Similarly, classes. A school can always hire a new professor to teach a specific class. So "I like abc class" is not a good reason.
A student's task is to think about where a school has to make trade-offs and compromises, and understand whether the particular trade-offs the school has made.. are in their favour. If no trade-offs have to be made, then the school can always add these things in. Schools do not differentiate themselves by adding things that any other school could easily add.
So think not about what YOU like about the school. But think about what the school likes about itself. Think about where it has had to make 'sacrifices' because it can't be two things at once. Those are the reasons that make good "why"s.
PS: this is not different from what I was talking about earlier. Just as you differentiate yourself through your weaknesses, so too do schools.
-- by 会员 jelt2359 (2010/1/26 15:04:52)