[求助]本科申mkt phd求定位

b2bblackuser

看到版上活跃着各位NN帮忙解答问题，真是各种感动~~马上自己也要踏上申请之路了，诚心向各位NN求教呀~~

[此贴子已经被作者于2009/8/15 10:28:09编辑过]

b2bblackuser

哦，从金融转mkt是因为一直对心理学很感兴趣O(∩_∩)O~　而且虽然本科专业是金融，但是大部分课选的还是很经济的

之前也权衡了很久，还是要选个有ｐａｓｓｉｏｎ的方向读ｐｈｄ吧亚～对金融不是很感冒的说＞＿＜

fzxc613

read some literature review article or survey paper, which is suggested by ur mkt professor.

then u will get a basic idea who is "Niubility" and what's current research.

BTW, u can check former post, there is a person here also transfer from finance to mkt and shares his or her experience,

that may be a good reference for u.

GL;

b2bblackuser

选过行为经济学，还没有上过mkt的课@@ 最近半年才开始注意这个领域的，然后一下子觉得这样结合了心理学和business的东西才是我喜欢的，于是又跟进了解一些东西，打算开学再修些课程……谢谢你啊，帮我想的很细致^ ^有些什么建议么？感觉毕竟不是学这个专业的，快速切入不容易啊

b2bblackuser

thank you very much for your detailed suggestion! I appreciate it a lot

I've tried to find some literature review papers, but not so satisfying; I also asked my mkt professor, she said there were not so much such papers as far as she knew... if you know any resource concerning this area, please let me know~ thx~ 

Moonpainter

Check handbook of marketing if you cannot find survey papers.

I know there are several handbooks of finance, which are quite good introductory books.

b2bblackuser

thank u very much for your suggestion! quite usefulO(∩_∩)O~

hwangluck

美国的教授说了读MKT的PHD需要平均7年的工作经验

像你这样既没有正规学过MKT专业的课，没有那个学术背景

你也没有工作经验，做项目的背景。

难道教授请你去，你既做不了项目，还想让他给你交学费读很多MKT的课吗？这是不现实的！

hongnsong

7年，那个学校的教授？忽悠你呢吧