试着写了一篇最近常出现的JJ作文，望点评！

小嘴金鱼

B9.The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:

“Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”

 

The conclusion endorsed in the argument is that SmartPro Software,Lnc should add the advanced special features that their professional software products currently offer to personal accounting software for home users. To buttress the conclusion, the author refers to the fact that more professional accountants use SmartPro accounting software than any other brand while in th market for personal accounting software for non-professionals, many of their competitors are selling better. In addition, to further substantiate the argument, the author reasons that a survey indicates that their professional customers repeatedly cite advanced special features of Smart as competitive edges in comparison with other brands. At first glance, the arthor’s argument appears to be somewhat convincing, but a close reflection reveals that the conclusion is based on several dubious assumption and the reasoning is biased due to inadequacy and partiality of the evidence provided to justify the conclusion.

To begin with, the author inaccurately assumes that “having more advanced special features” account for more market share of the software for professionals. However it is not necessarily the case since there’re many other factors that will contribute to the result as well. For example, the SmartProf enjoys more market share due to their intensive marketing campaign held last year or more competitive costs of the software. Unless the author has considered all these factors and has ruled them out, can he safely draw the conclusion that the special features of the software is soly responsible for the success of the professional SmartPro software.

Secondly, even if I grant the proceeding assumption, the author commits another fallacy of “false analogy” in assuming that what is true of software for professional accountants is also true of software for home users. Although there’re some point of comparison between the two types of product, there’re dissimilarities as well. It is entirely possible that for professional customers, the advanced special features and those complicated functions of the software are the biggest selling point due to the special work requirement of those customers. However for the nonprofessional users, take home users for example who only care about the some simple and practical functions of the software, adding too much advanced special features which may need lots of instructions to handle will only make the users get bored and frustrated.

Finally, the information cited in a survey as evidence to justify the argument is too vague to be informative. In the absence of more concrete information about who conducted “the surveys”, who responded “the survey” and how “the survey” is conducted, it is impossible to access the validity of the results. Unless these questions are answered, the results can be cited as strong evidence to substantiate the reasoning.

In conclusion, this argument, although seems well-supported at first glance, suffers from several flaws as mentioned above. Yet it could be strengthened by providing more evidence of the true reason for the undersale of the nonprofessional software and the conclusion could be further bolster by an thorough analysis of the “how to do” solution.

myamanda

光看字数，就觉得够了呵呵

只要考试时候能打出来这么多，aa应该不错吧：）

rio

以下是引用小嘴金鱼在2007-9-6 15:43:00的发言：

B9.The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:

“Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”

The conclusion endorsed in the argument is that SmartPro Software,Lnc should add the advanced special features that their professional software products currently offer to personal accounting software for home users. To buttress the conclusion, the author refers to the fact that more professional accountants use SmartPro accounting software than any other brand （do）while in the market for personal accounting software for non-professionals, many of their competitors are selling better. In addition, to further substantiate the argument, the author reasons that a survey indicates that their professional customers repeatedly cite advanced special features of Smart as competitive edges in comparison with other brands. At first glance, the arthor’s argument appears to be somewhat convincing, but a close reflection reveals that the conclusion is based on several dubious assumption and the reasoning is biased due to inadequacy and partiality of the evidence provided to justify the conclusion.

To begin with, the author inaccurately assumes that “having more advanced special features” account for more market share of the software for professionals. However it is not necessarily the case since there’re(there are) many other factors that will contribute(contributing) to the result as well. For example, the SmartProf enjoys more market share due to their intensive marketing campaign held last year or more competitive costs of the software. Unless the author has considered all these factors and has ruled them out, can he safely draw the conclusion that the special features of the software is soly responsible for the success of the professional SmartPro software.

Secondly, even if I grant the proceeding assumption, the author commits another fallacy of “false analogy” in assuming that what is true of software for professional accountants is also true of software for home users. Although there’re some point of comparison between the two types of product, there’re dissimilarities as well. It is entirely possible that for professional customers, the advanced special features and those complicated functions of the software are the biggest selling point due to the special work requirement of those customers. However for the nonprofessional users, take home users for example who only care about the some simple and practical functions of the software, adding too much advanced special features which may need lots of instructions to handle will only make the users get bored and frustrated.

Finally, the information cited in a survey as evidence to justify the argument is too vague to be informative. In the absence of more concrete information about who conducted “the surveys”, who responded “the survey” and how “the survey” is conducted, it is impossible to access the validity of the results. Unless these questions are answered, the results can be cited as strong evidence to substantiate the reasoning.

In conclusion, this argument, although seems well-supported at first glance, suffers from several flaws as mentioned above. Yet it could be strengthened by providing more evidence of the true reason for the undersale of the nonprofessional software and the conclusion could be further bolster by an thorough analysis of the “how to do” solution.

写的很好！