以下是引用davidli8888在2007-4-12 9:44:00的发言:The point I want to make is, put you in the shoes of top applicants, imagine what challenges they have when they have to come up with a short-listed bschools for action/application, and figure out what they have gone through to make that decision. I believe ranking plays an important role here: no many applicants are experts in MBA education, and they believe the quality of an MBA program just because of the ranking place. Please remember, a lot of nice, decent programs are in it, and they want to see their would-be programs are among them. What I am talking about is marketing, and the resultant quality of student body. Each MBA program is unique, and meanwhile it share sth in common with others. That is why they share one common name -bschool. If the top quality appilcants cannot understand the logic CK believes in, CK may find hard to be among ranks in top bschools. In this sense, raking is the cost any bschool has to pay. In fact, I do not believe CK cannot make a perfect balance between high quality of education and marketing. That is real problem? ??????? I believe that high quality MBA applicants with independent thinking will not use ranking as an important indicator if they get the chance to go to info sessions, talk to alums and check information about faculty, curriculumn, and placement. The success of the MBA graduates from CK is a stronger indicator than ranking. It also suggests that right now CK is attracting top quality applicants in China. International students may put more weight on ranking, as their information source is limited. That may explain why the proportion of international students at CK is about 15% (including Asian students from Korea, Singapore, Japan). The proportion of European and American students is even less. I also hope that CK will attract more international students in the future. I suppose that CK is working in this direction. |