Columbia 经典课程 ESB 2

ZLei

Case: Wal-Mart Stores in 2003

Key: Local Extension, Franchise Protection, and Selective Expansion.

Key: Local Extension, Franchise Protection, and Selective Expansion.

Key: Local Extension, Franchise Protection, and Selective Expansion.

有人在课堂上问：…but Wall Street wants growth… Greenwald 让他大声重复一遍，然后高声宣布，Everybody, Attention.  I want all of you listen to this.  You are not the only saying so.  People repeat this crap again and again!  他接着问到，Anybody tell me what happened when Wal-Mart’s (stock) price recently bounced?  陆续有人提到一次Wal-Mart 决定撤出德国，一次是砍去2/3 of its capital investment.  Wall Street wants PROFITABLE growth! 

有人在课堂上问：…but Wall Street wants growth… Greenwald 让他大声重复一遍，然后高声宣布，Everybody, Attention.  I want all of you listen to this.  You are not the only saying so.  People repeat this crap again and again!  他接着问到，Anybody tell me what happened when Wal-Mart’s (stock) price recently bounced?  陆续有人提到一次Wal-Mart 决定撤出德国，一次是砍去2/3 of its capital investment.  Wall Street wants PROFITABLE growth! 

有人在课堂上问：…but Wall Street wants growth… Greenwald 让他大声重复一遍，然后高声宣布，Everybody, Attention.  I want all of you listen to this.  You are not the only saying so.  People repeat this crap again and again!  他接着问到，Anybody tell me what happened when Wal-Mart’s (stock) price recently bounced?  陆续有人提到一次Wal-Mart 决定撤出德国，一次是砍去2/3 of its capital investment.  Wall Street wants PROFITABLE growth! 

For business like Wal-Mart, it is critical to be geographically focused (so as to capture cost advantage and customer captivity).

About where to grow:

1. Within Area of Competitive Advantage.
           
2. Edges of Area of Competitive Advantage.
           
3. Virgin Market with potential advantage.
           
4. Level Playing Field (last place, if have to).

ESB 1

ESB syllabus