向各位有Marketing背景的朋友们咨询一个市场信息研究的问题_essay要用

sm0421

小弟很喜欢marketing之类的工作，但是本科是土木工程类的，今年毕业的时候，狂多的公司招marketing trainee，进了Mars, PG的Final，但都倒下了，feedback是说我做case不创新，缺乏对自己的职业之路的认识（估计就是说我专业不对口，唉......）。进了Unilever的Key Customer部门，做了一段觉得自己确实欠缺一些财务，市场的知识，所以毅然辞职，想申请国外的Master of Marketing，基本上只有10个月的实习经历, Microsoft+Unilever，我目的挺明确的，读完了就会来应聘，相当于再给自己一个机会做自己想做的事。

想向这么多优秀的MBA Candidates 请教一个问题，在我申请的Bentley College下面的一个 quantitiative marketing ， 有一个essay

The increasing availability and sophistication of information technology tools is challenging professionals to ensure that marketing dollars are spent appropriately. What skill sets would you need to meet this challenge in your career?

大意就是市场分析工具的进步和数据的增多会让人们做决策的时候更加小心，你该做好什么准备呢？

我并没有从事过这样的工作，但在Unilever做的是乐购卖场的财务和销售分析，我觉得是不是要强调 有鉴别力，选取有用的数据；还有关注一些数据外面的影响市场结果的东西。

请各位有工作经验的牛牛们指点一二，谢谢！

yaoyao99

What about ability to collaborate with cross-functional teams, e.g. IT department?  The ability to quickly adopt to new environments, become familiar with new tools, and to accurately assess new information may be essential too.  Good luck!

gobeyond

you can divide your answer into two parts: hard skills, and soft skills.

hard skills refer to the ability of utilizing IT systems, such as CRM,SAP, to monitor marketing activities and collect information, and strong analytical skills to analyze the marketing performance based on collected information.

as to soft skills, yaoyao mentioned a little bit above, which I think the same way.

leapon

Interesting topic. I have IT background but lacks marketing experience. Here is my 2c from IT point of view:

(Question) The increasing availability and sophistication of information technology tools is challenging professionals to ensure that marketing dollars are spent appropriately. What skill sets would you need to meet this challenge in your career?

My understanding is to find out ROI of the IT tools mentioned in question. To select the best tool available, you need to know the existing tools on that market and pay attention to emerging tools so you are up-to-date. Basically what yaoyao said.

Once a tool is selected, you need to train yourself to use such tool efficiently. If a tool requires background information, a user of such tool needs to understand the underlying information also.

sm0421

Thanks to yaoyao99, gobeyond and leapon!! You really bring me useful information!

Have a nice day