How is Kellogg?

天香国猪 · 发表于 2006-7-21 18:39:00

I have seen CDers talking about HBS, Wharton, MIT, Chicago many times.

How is Kellogg?

It is No.1 in Business Weekly many years. Why don't CDers like Kellogg? Any particular reasons?

I don't know much about B-Schools, and Kellogg is almost the only one on my list. Hope someone can help me with it.

Thanks.

loafer · 发表于 2006-7-21 21:08:00

Kellogg is great. It's marketing program, GM grogram, MMM and healthcare grogram....

A lot of CDer, including myself, love Kellogg, though people don't talk about it much here.

天香国猪 · 发表于 2006-7-22 05:21:00

以下是引用loafer在2006-7-21 21:08:00的发言：

Kellogg is great. It's marketing program, GM grogram, MMM and healthcare grogram....

A lot of CDer, including myself, love Kellogg, though people don't talk about it much here.

I am interested in MMM program. Is Kellogg on your list?

dashasha · 发表于 2006-7-22 06:02:00

kELLOGG很不错啊，不过招的中国人比较少，相对于其他牛校来说。

kkgmat · 发表于 2006-7-22 16:35:00

I guess most ppl will agree that it is a great school. But not sure if that answers your question.

天香国猪 · 发表于 2006-7-22 19:26:00

谢谢大家回复。

wslonggmat · 发表于 2006-7-23 11:02:00

以下是引用天香国猪在2006-7-21 18:39:00的发言：

I have seen CDers talking about HBS, Wharton, MIT, Chicago many times.

How is Kellogg?

It is No.1 in Business Weekly many years. Why don't CDers like Kellogg? Any particular reasons?

I don't know much about B-Schools, and Kellogg is almost the only one on my list. Hope someone can help me with it.

Thanks.

营销方面还行, 但是有二个问题制约了报名热情: 一是营销基本是实践科学, 理论基本没用. 讲的难听点, 只要懂的怎么去建立关系就OK. 二是营销方面的工作是苦差事, 那有去IB吃了上家吃下家的工作爽啊. 呵呵.

飞过太平洋 · 发表于 2006-7-23 13:35:00

以下是引用wslonggmat在2006-7-23 11:02:00的发言：

营销方面还行, 但是有二个问题制约了报名热情: 一是营销基本是实践科学, 理论基本没用. 讲的难听点, 只要懂的怎么去建立关系就OK. 二是营销方面的工作是苦差事, 那有去IB吃了上家吃下家的工作爽啊. 呵呵.

你那不叫营销,叫销售。别在这丢人了

wslonggmat · 发表于 2006-7-23 14:48:00

以下是引用飞过太平洋在2006-7-23 13:35:00的发言：

你那不叫营销,叫销售。别在这丢人了

哈哈, 销售不是营销中的一个环节吗? 而营销概念不是早期从销售引申过来的吗? 你懂什么啊, 丢人也不要丢到我身上，不知道我是MARKETING TA 吗? 就你这专业素质和人品, 哈哈, 还MBA?

告诉你历史, 资本主义早期这知道生产和销售, 后来因生产相对过剩, 导致经济危机, 大量产品丢掉. 后来他们想怎么去避免产品相对过剩, 就引申出来营销的概念, 从产品的构思, 设计, 研发, 品牌,价格, 公共关系, 渠道, 促销等等方面来为最中终的销售服务.

sevencolour · 发表于 2006-7-23 16:26:00

以下是引用dashasha在2006-7-22 6:02:00的发言：
kELLOGG很不错啊，不过招的中国人比较少，相对于其他牛校来说。

W－H—Y？

不看好中国人？MMM如果是针对manufacture，中国的在这一行应该是很有地位的了，当然技术含量不高和高级管理人才不够也是现实。但也正因为这个现实需要我们有学习强国强项的目标，来满足国内这个巨大的空缺。如果只为了$去读MBA搞营销销售或进IB吃上吃下，至少我本人觉得没什么意义～

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