Goizueta
Emory University's Goizueta (pronounced: "goy-SWET-uh") Business School is one of the smallest of the nation's top programs, with just 170 entering the school's traditional two-year MBA program each year. Like other small programs, Goizueta is noted for its close-knit culture and high student involvement in every aspect of the school. Student Action Groups give students a strong voice in many of the school’s departments, including admissions, curriculum development, marketing, and facilities planning. Not surprisingly, the school expects that each of its students will get involved in a t least one opportunity to leave a mark on the school.
Goizueta promotes its own flavor of leadership training, which it calls Leadership in Action. The school believes that effective leadership requires seven important traits – courage, integrity, accountability, rigor, diversity, teamwork, and community – which it has deemed its "Core Values." Goizueta students are immediately introduced to the school's Core Values during their orientation week, with one activity devoted to each of the school's core values. Students participate in ropes courses and skydiving to learn courage, perform service projects to gain a sense of community, etc. In other words, the school expects each student to embrace its Core Values, and you should be pre- pared to explain what these values mean to you.
Before the start of each semester, Goizueta students take part in a pre-term course called Lead Week, an intense program that gives them exposure to real-world business issues. Before the start of the first-year fall term, students study a series of cases focused on a single company. Each case emphasizes an academic discipline, such as operations, strategy, finance, or marketing. Students compete in teams to prepare analyses and recommendations for the subject company, and the winning team gets to present its findings to the company's executives. To start the second year, student teams compete in a business plan competition, with each team preparing a business plan from scratch and pitching it to a panel of venture capitalists. Lead Week programs in the winter and spring give students opportunities to focus on topics of their choosing, and even study issues abroad. Additionally, Goizueta Plus is a series of seminars that students take in their first year, giving them the opportunity to explore their own personal interests, their leadership traits, communication skills, and larger issues in business ethics. Although these programs are constantly evolving, they remain a centerpiece of the Goizueta program, and expressing an understanding of how they embody the school's Core Values will help strengthen your application.
The annual Goizueta Marketing Strategy Competition gives student teams another chance to tackle real-world business challenges. Students work with executives from partner corporations in developing solutions for real marketing challenges that these businesses face. While performing their analyses and developing their recommendations, students are coached by faculty members and receive additional training through a series of training seminars. A panel of executives and Goizueta faculty judge each team's output, with the winning team taking home $10,000. Especially if you are interested in marketing, be sure to express your enthusiasm for the competition and hands-on experience that it provides.
While most schools prefer students with some amount of work experience, Goizueta explicitly states that students need at least a year of work experience in order to apply. It is therefore not surprising that its student body tends to skew slightly older than those of other top schools. Although all schools look for maturity in their applicants, Goizueta is clear about the importance of this dimension of your application. It is therefore important to choose essay and interview stories that emphasize your own professional maturity.
Perhaps Goizueta’s most important espoused Core Value is courage, which the school defines as a willingness to take risks and push yourself out of your comfort zone. The school believes that this is an important component of leadership, and you can therefore expect the Goizueta admissions committee to look for examples of this trait in your application. The school is most interested in the applicant who takes the road less traveled and is willing to take some risks. Any way in which you can demonstrate this trait in your own past—and what you learned from it—will help the admissions committee see how you fit in at Goizueta. Think about how you can weave these stories into your application, particularly in the essays. |