How many marketing professors do publish in top economic journals? Those are not really marketing people, but really economists specialized in IO. You think those are really marketing issues?
I mean please give me an example, but not the empty inputs. Marketing professors also published a lot of Econometrica, AER, QJE, JET, and JOE, not mention many Rand. Do you think these papers are toy models? Some of top econ journal papers also cited a lot of Marketing papers. Do you think these economists just cited toy models as references? Plus, some of marketing professors also got top econ positions upon graduation, such as Stanford, and even got full professor position invitation. Do you think these top econ deparments are stupid?
Most Econometrica papers are not, although there are some exceptions. A toy model is defined as any model with little or no economic insight, regardless of how complex the model might be, because they are good to play with but makes no real intellectual sense.
Can you give an example about marketing? What's more, which kind is not a toy one?
All the models used in marketing are, in my opinion, toy models.
OM yes, marketing no.
finance对数学的要求也没那么高,一传十十传百,弄得贼邪乎。 其实om,和marketing里的modeling对数理的要求平均来说比finance高。 -- by 会员 kndx5 (2010/11/7 13:00:31)
-- by 会员 majia20112011 (2010/11/8 2:44:56)
Why marketing no? seriously ask -- by 会员 brika (2010/11/8 16:07:08)
-- by 会员 majia20112011 (2010/11/9 2:52:34)
-- by 会员 brika (2010/11/9 9:36:38)
-- by 会员 majia20112011 (2010/11/9 14:04:54)
-- by 会员 brika (2010/11/9 14:27:37)
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