|
Came across this great book recently. Hope you'll find it helpful as well! http://www.amazon.com/Case-Study-Handbook-Discuss-Persuasively/dp/1422101584/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1206578957&sr=8-1 [attachimg]64255[/attachimg] Description:If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook," William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
| 
京公网安备11010202008513号 京ICP证101109号 京ICP备12012021号
发表于 2008-3-27 08:52:00
Will check it out.Thanks for sharing!
