share for 2013 marketing chasers：马里兰大学park分校新开MS in Business: Marketing Analytic

贱才子

课程设置编程和管理一半一半，不过究竟是mkt新的新生力量，还是msf拒掉后的新仓库。。。不详

官方网站：http://www.rhsmith.umd.edu/ms/analytics/

MS in Business: Marketing Analytics

Today’s top companies are leveraging the power of business intelligence in new and exciting ways. The Master of Science in Business for Marketing Analytics degree from the University of Maryland’s Robert H. Smith School of Business will help you learn how to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand your customers.
Launching in fall 2013, the M.S. in Business for Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.
If you have a strong background in quantitative disciplines (mathematics, physics, engineering, etc.) and want to adapt and apply your skills to business and marketing, this nine-month, 30-credit program is for you.
CURRICULUM
Required Courses (22 Credits)

• Market-Based Management
  
• Customer Analysis
  
• Marketing Research & Analysis
  
• Statistical Programming
  
• Business Communications
  
• Business Ethics
  
• Database Marketing
  
• Marketing Data Collection
  

Application Courses (6 Credits)

• Market Forecasting
  
• Pricing Strategies
  
• Retail Management
  
• Web Analytics
  
• Customer Equity Management/CRM
  

Action Learning Project (2 Credits)

fcj0410

这个项目时间是多长啊，在官网上怎么找都找不到的说。。。求帮忙~~~~

微笑yaya

拿到此AD了。。。但是才开的专业，要不要去很纠结啊。。。

-- by 会员 lingger (2013/3/18 13:17:01)

同学你好！请问你是什么时候递交完申请材料的啊？另外，他家的MKT项目要面试吗？我等的好焦急啊。。。

微笑yaya

同学，你好！请问你是什么时候递交完maryland的申请材料的啊？另外，他家的MKT项目有面试的吗？我等他家的消息等的好焦急啊。。。

lingger

好熟悉的课程，除了Web Analytics 没学过，其它熟悉得我都热血沸腾，真想回归marketing55555。。。。。。。。

-- by 会员 happygirl2011 (2012/9/25 13:04:39)

本来你是学什么的？？

lingger

拿到此AD了。。。但是才开的专业，要不要去很纠结啊。。。

伊洛喵

正在UMD读MSF的表示看得热血沸腾，可惜转专业不可能

cpafucker

继续夸张，把中国学生全包圆了才好，今年又会有一个可以调剂的了

happygirl2011

好熟悉的课程，除了Web Analytics 没学过，其它熟悉得我都热血沸腾，真想回归marketing55555。。。。。。。。

cmjteresa

我们等的好辛苦啊！！！！！