奢侈品管理专业排名第一的ESSEC商学院北京公开讲座

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大家好，

我是 ESSEC 商学院奢侈品管理专业 MBA 在读学生。ESSEC的 Luxury Brand Management 想必大家都已经很熟悉了，专业排名全球第一，且校友遍布各大奢侈品集团高层。

12月12日，我们项目的创始人之一（同时也是中国区 MBA 的招生负责人）Denis Morisset 教授将于北京举行一场公开讲座：零售与奢侈品零售在数字化时代的未来。讲座中，他将讲解客户体验与奢侈品服务的重要性、奢侈品零售店能如何在数字化时代继续与时并进等话题。教授曾担任Giorgio Armani，Ralph Lauren，Pierre Balmain等国际知名奢侈品牌CEO，是我校公认的明星教授。

讲座内容

During this 90-minute Masterclass, structured like a typical ESSEC MBA course, Prof. Denis Morisset, who shares his time between China, Southeast Asia, and France, will present his views on the future of retail and particularly luxury retail in the digital age.

He will explain the consequences and disruptions of the upcoming so-called fourth industrial revolution, driven by the Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR) & Virtual Reality (VR). He will then re-visit some of the specificities of luxury brands to analyze how luxury brand stores in China and everywhere in the world can stay relevant in the digital age and what omni-channel means for luxury retail brands. During the Masterclass, he will elaborate on the importance of customer experience and luxury service, and also on the need to create more convenience for luxury customers and remove the silos between offline and online channels.

讲座详情

日期：12月12日（周二）

时间：6:00pm - 9:00pm

地点：金茂北京威斯汀大饭店

讲座报名请点击：https://www.eventbrite.sg/e/masterclass-the-future-of-retail-and-luxury-retail-in-the-digital-age-tickets-39723052720?aff=ESSECWC

或，点击微信文章的“阅读原文”：https://mp.weixin.qq.com/s?__biz=MjM5NzYwNjk1NA==&mid=2649874084&idx=1&sn=d89ad24d28a2d59f201e02c618a02f6d&chksm=bed21de189a594f713c4c445b504a0b04ee5afc79e96e0a2f60303e2143e42111f64f9d71235&mpshare=1&scene=1&srcid=1124BJHtfOa3bK4D1uDm484X&key=cb709b928d46332c173cc9c8f840e690532ddd3bf3e384f241dfef0fd93b9de468f2351385c6c43b5d861ae90e39631979e8d80808cfb873bb1ca9d65c043b568408274d69f652d8fb65129b623ebd44&ascene=0&uin=MjYyNDg4NDc1&devicetype=iMac+MacBookAir6%2C2+OSX+OSX+10.11.6+build(15G1510)&version=12020810&nettype=WIFI&fontScale=100&pass_ticket=TDkQmr00InBz5ELUbqNNimtSWaBUqQlPNW%2BaaDZC0Ko%3D

我本人也欢迎任何同学来信咨询 ESSEC 的 Global MBA 项目。我的邮箱：jing.zhuang@essec.edu.

谢谢大家，祝申请一切顺利。

Jing