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Since those issues of Newsbeat magazine that featured political news on their front cover were the poorest-selling issues over the past three years, the publisher of Newsbeat has recommended that the magazine curtail its emphasis on politics to focus more exclusively on economics and personal finance. She points to a recent survey of readers of general interest magazines that indicate greater reader interest in economic issues than in political ones. Newsbeat’s editor, however, opposes the proposed shift in editorial policy, pointing out that very few magazines offer extensive political coverage anymore.
“Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.”
提纲:1.结论—销量的下降是由封面的政治报道引起—是由谁得出的,怎么得出的,是否可信;两者存在因果关系吗 2. 调查的可信度 3 杂志已经有经济学的版面,这个建议是否解决了销量下降的本质原因;考虑其它影响销量的因素。 字数:498 In the argument above, the publisher of Newsbeat recommends that the magazine should take more account of economics and personal finance and less account of politics in order to increase sale. It seems to be an obvious conclusion based on the poorest-selling issues over the past three years and the recent survey of readers. However, close scrutiny of the argument, rife with holes and questions, reveals how groundless the recommendation is .
First and foremost, the questions—how the conclusion is obtained that magazine featured political news on their front cover leads to the bad sale, and is there a casual relationship between them—should be answered. Whether the conclusion is based on the author’s observance or a statistics of one authoritative research institute, the foundation of the author’s judgment, should be substantiated reliably. Even though the judgment is verified to be right, the author also neglects other reasons which influences the sale of the magazine. If the quality of cover story report and the level of the journalist’s writing cannot satisfy the demand of the readers or if the political news on the front cover is similar to the report on the television, then the readers are less likely to buy the magazine which seems dispensable. Unless the author gives satisfactory answers to these questions, the recommendation is unconvincing.
In addition, the author relies on a recent survey of general interest among readers ,which indicates readers are prefer to economic issues . However, that how the proposal of the survey is designed, including the questionnaire , the process of the data, the selection of the respondents and so on, is unknown. For instance, the survey could have asked readers who major in portfolio investment if they prefer to read political stories or would like to find some information about economics and personal finance, which may have swayed readers toward economics. Even if the author can guarantee the validity of the survey , readers having interest in the economics does not indicate they would buy these magazines. Perhaps they would rather read the economic edition in the library than printed one.
Finally, even though the questions above can be answered, it does not follow that the recommendation of focusing more exclusively on the economics and personal finance takes effect. Newsbeat’s editor implicate their magazine does not offer extensive political coverage, so the recommendation to modulate the stress could not solve the problem radically without ruling out other factors which also have a great influence on sales, such as coverage of information, price, issuance strategy.
As it stands, though the recommendation to transfer the emphasis from politics and personal finance is plausible to function, it has to resolve several questions. To corroborate the argument , the author ought to justify the casual relationship between the political story on front cover and the poorest-selling issues and the validity of the survey. Moreover, without deliberating the factors with influence on sales, the credibility of the recommendation is still open to doubt.
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