- UID
- 483336
- 在线时间
- 小时
- 注册时间
- 2009-10-19
- 最后登录
- 1970-1-1
- 主题
- 帖子
- 性别
- 保密
|
4楼那个应该不是针对Chicago申请的，如果真能做到那么有创意，一定会加分的。但是像我这种土人，拍破脑袋都创意不出来 -- by 会员 LinsonLi (2010/3/24 15:40:38)
说明：4楼的那个link是chicago内部的某个4 slides pitch比赛，我始终觉得任何学校出题都可以追根溯源的，这个世界上有个东西叫google，完全可以通过公共渠道搜集到很多可以参考的例子。。。（当然google如果出现不得使用的情况下依然有很多灵活的方式搜索到很多公开信息，殊途同归）
另转一个更加针对Chicago GSB ppt申请的帖子~~~（这都是当初google来的）
芝加哥商学院 PPT Essay: Marketing their lives on PowerPointThanks Michael from m0707 for sharing us this wonderful article!
High-tech slide shows jazz up applications for U. of C.'s graduate business school
By Jodi S. Cohen | Tribune higher education reporter
November 27, 2007
为什么芝加哥要出这样一个PPT的Essay题。这个不是别人coach出来的，这是让申请人发挥聪明才智，挥洒个性！
In the high-stakes competition to get into the University of Chicago's elite business school, the application essays had started to feel a little too coached.
So this year the admissions staff decided to shake up the process, adding a challenge they thought could outwit essay consultants and better show off the applicants' personalities. Using a common business tool, the PowerPoint presentation, applicants had to convey something essential about themselves in a maximum of four slides.
And suddenly, a class of buttoned-down, would-be executives came alive.
One applicant submitted a series of slides comparing herself to shoes (flip-flops reflected her grounded nature; high heels showed her sharp career ambitions; Chinese slippers symbolized her love of travel).
谁偷了Susan的idea?
Another described himself as he would appear in a dictionary.com entry.
And a 25-year-old University of Illinois graduate presented herself through a mock tour brochure, complete with a tour tip: "Hikes and tours involve an upward career trajectory. Please come prepared to tackle challenging elevations."
"They really open the door to see the person in a very different way," said Rosemaria Martinelli, associate dean of student recruitment and admissions at the university's Graduate School of Business, as she shared some of the early applications with the Chicago Tribune.
To explain, Martinelli opened the application folder of a 27-year-old with a 3.55 undergraduate grade-point average and a stellar 770 on the standardized test for business school. His first essay was standard, explaining why he wants to switch from a career in law to one in financial services. In a second essay, he wrote about Michael Bloomberg.
She then turned to his colorful PowerPoint slides titled "An Unfinished Story of Passions."
There were pictures of a Radio Flyer wagon (to illustrate how he went door to door to sell watercolor paints when he was 7), his grandfather (who stirred his passion in finance by helping buy his first share of stock in Marvel Comics) and a map with pushpins to show all the places he has traveled around the world.
"Had I not seen this, I would never have learned about those other passions," Martinelli said.
And it felt genuine after reading so many contrived essays.
相比起构思精巧的essay， PPT更能反应真实的人！
"When you think of how many consultants are out there, there is a real sameness to the answers you get. None of the consultants know how to consult on this," she said.
The first-of-its-kind requirement, which applies only to applicants for the full-time MBA program, comes at a time when applicants are turning to books, consultants and essay-writing services for help. One Web site offers an $885 package to help applicants on the standard essay questions.
Of course, the introduction of the PowerPoint requirement has only expanded the marketplace for consultants. The same Web site now offers help on the first PowerPoint slide for $555, and $250 for each subsequent slide.
"Any process with as many steps as the business school application process, there is always going to be someone out there looking to make a business out of it," said Daphne Atkinson, vice president of industry relations at the Graduate Management Admissions Council. "Admissions directors want candidates to do the work and to be authentic about presenting who they are. There is no formula for that."
At Northwestern's Kellogg School of Management, officials have no plans to add a slide requirement to next year's application. But Beth Flye, the director of admissions, said business schools have been talking about the Chicago twist as a way to learn more about applicants.
The U. of C. put no restrictions on the content of the slides, but said students could only use text and images. To stress content over elaborate displays, the rules prohibit videos, music, Flash programming and Internet links.
Some applicants used clip art, while others showed pictures of themselves atop mountains or with their families. The future finance majors tended to use more charts, text and timelines to showcase their career progression, while the marketing mavens were more likely to incorporate bright colors and photo collages.
虽然PPT在初期的筛选中发挥的作用有限，但如果对于背景相似的申请人，PPT就发挥取舍的作用了。
The slides won't have much weight in the beginning stages of the application review process, but they'll play a bigger role when deciding between applicants with similar backgrounds, Martinelli said. Applicants who applied by the first deadline in October will learn whether they were accepted by Jan. 3.
Chicago's business school will get several thousand applications this year (the college doesn't disclose exact numbers) for about 550 spots. Though there was some concern that the PowerPoint requirement might steer some students away, applications are up over the same period last year and up 65 percent from two years ago.
Applicant Urshala Brown, 29, a software engineer from Texas, said she was initially worried about the PowerPoint requirement because she couldn't decipher what the school wanted.
"I freaked out," Brown said. She still applied, and learned recently that she made the first cut to the interview round. But postings on message boards tell of some potential applicants opting out or delaying their applications until later this year.
Others said they welcomed the chance to show off their creativity.
"It added a different flavor to the application," said Kashyap Patel, an electrical engineer working for Underwriters Laboratories in Northbrook who said he spent about 12 to 15 hours on the slides.
Patel's first slide mimics a page from dictionary.com, in which the search word is "kashyap." The search results show that the word is a noun with five meanings. They include: "An engineer who works 107 hours in a week to meet a tight deadline. One who strives to master the field of culinary art. One who shotguns a beer in three seconds and is fond of drinking wine."
"I like the fact that it was open-ended," Patel said. "Writing essays after awhile gets boring."
Applicant Chris Dent of Chicago also said he enjoyed the assignment.
"It definitely challenges you to think less formulaically," said Dent, who submitted a photo collage that ended with pictures of Chicago and a nod to his future. "I did talk to one person who thought it was unfair to investment bankers and that they should be able to do it in Excel."
---------- |
|
京公网安备11010202008513号 京ICP证101109号 京ICP备12012021号
发表于 2010-3-24 12:19:21
收藏
收藏
楼主
