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题目是广告是不是浪费时间和金钱

Spending time and money on advertisement is a strategy for a company to obtain more reward. Without advertisement, companies could hardly popularize their new products. Since more and more citizens are appeal to kinds of interesting and brilliant advertisement, publicizing products has become an essential segment for the whole marketing. As far as I am concerned, it is not an exaggerate way of time and money on advertisement.

For one thing, advertisement is a guide for consumers to pick up products. It is difficult for buyers to choose appropriate one from a large amount of commodities. When we go shopping in a supermarket, lots of commodities come into our eyes, and then we would get in a dilemma. Different clients have different demand. For example, when buying a car, some people prefer the comfort of the cars; some people pay more attention on the safety. If fortunately, the advertisements subdivide the products and emphasize the outstanding characteristics of the commodities, consumers would easily take the goods they actually need.

To such a paramount reason, it is a method to publicize new products through the advertisement. Often being ignored or being distrusted by most of the buyers, new products are always unsalable for a long while. But if the companies use some attractive advertisements to publicize them, the result could be entirely different. Imaging a few popular stars shows on a new product's advertisement with lovely styles and poses, many youngsters will be fascinated. Then they would like to try the new goods. On the contrary, if a company does little propagation, their new products could hardly attract the consumers' eyes.

Another must be added, it is would rather state a way of investment than assert a waste of time and money on advertisement. One of the advertisement's purpose is that making people to know the advantages of the commodities. It could easily to help people make choice on buying them. It is a measure that companies could expand the shares in the market and make more money. A data from a successful company demonstrates that the proportion between the sales of their popular product and the cost of advertisements made on the product is 10.2:1. Although it seems that advertisement is an excessive way of money and time, we have to claim it is a successful means to win the other competitors.

As far as I am concerned, using money and time on advertisement is a measure of investment. As long as the companies publicize and exhibit the merit of their new commodities, soon the companies will get reward from the advertisements.